Small businesses have much lower budgets compared to corporate giants. If your startup
business does not have a big budget to spend on marketing, you have to spend your money in the best and most effective way.
When every dollar counts think about the following three strategies:
1. Use Google Analytics
One of the most important tools in marketing is analysis, and it’s important to sort that out as soon as possible. If you don’t know who is visiting your website, most of your business
decisions will be pure guesswork. To make a successful digital strategy you need actual usage data to understand how you should reach your target customer group.
Google Analytics offers a lot of data:
● Where your visitors are based
● What pages they are viewing
● How long they stay on each page
● What they engage with
● Products and services they buy
…and much more. Take some time to get to know the system and understand the reports it produces.
2. User experience is key
Whether you have developed your website yourself or hired someone to do it, the most
important thing is to test the user experience of the site. It does not matter if you sell online services, socks or books, the user experience should be seamless. Your website is the first step in the sales process, and it should help you convert to sales.
It’s not enough to ask family and friends to take a look and share their opinion. The testing
should be more in-depth. There are many ways to test the user experience – you can hire a third party, purchase a software to do it, or send out a user survey to your extended mailing list asking for feedback.
If you have not tested your website yet, here are a few things to think about:
● Is the site mobile friendly?
● Can it be used across all units?
● Is it intuitive?
● Do visitors understand what you offer within the first few minutes?
● Is it fast?
3. Listen to your customers
The most important marketing strategy is to listen to your customers. They might have a
different perspective than you, and are often more eager to share their opinion because smaller companies are more likely to listen to them and implement their advice.
Make sure to listen to the chatter in the social media about your company, and make it easier for customers to reach out to you. Remember, you can never make something perfect at the first try, so ask your customers for help along the way.