Social Media for Business: Facebook and Twitter 101

With such a huge of people using social media, businesses can’t afford to not interact with clients via channels like Facebook, Twitter, YouTube and other social platforms. But even though it is important to advertise through social media, you should not necessarily be on every channel. It is imperative to invest in the social platforms where you are more probable to reach and interact with your target audience.

In order to pick which is the best social media platform for client interaction, take a little time to get familiar with each network, see how it runs, and the demographics using the platform.

Here are the primary things you need to know about today’s most popular social media platforms.


Facebook is currently the largest social network on the internet, in regard to name recognition and the highest number of users. With approximately 2 billion active users, Facebook is an excellent media linking people from around the world with your company.

Since its launch, 13 years ago, Facebook has grown from a simple website where students stay in touch with multipurpose web and mobile social channel, where everyone exchanges not only with their friends and family, but with celebrities, establishments, businesses, and much more.

Since Facebook has abundant opportunities for any establishment, it is a great starting point for your company, notwithstanding of your industry. You can utilize Facebook to distribute photos, videos, relevant business updates, and more. Also, the site may need less maintenance compared to other social networks. Whether you publish a few daily updates or just a few weekly, it will not make a big difference in what your fans will think about you.


With the social platform Twitter, you can share short text updates (up to 140 characters or less) with videos, images, links, and more. You can also easily communicate with other users by stating their usernames in your update. Twitter is an also a quick channel to speedily connect with people around the world.

Twitter has an average of 330 million active users worldwide and it is one of the top 10 websites in the US. Because of its broad reach, this channel is not only a great way to market your business, but also an effective customer service management platform. As an example, if you keep an active presence on Twitter, clients who are also active on the channel will seek you out to communicate worries or share their acclaim to you.

In addition, if you have attention-grabbing content, Twitter is an excellent tool for a quick word spread. Re-tweeting and sharing another users’ content is extremely easy. Hashtags help boost your posts, and if a user with many followers redirects you, your content has the probability to go viral. One thing about Twitter is to remember how important it is to find a balance. Don’t share only your links or media, but instead, make sure you also share many interesting, pertinent content from other Twitter users and from across the internet, so that your audience doesn’t just think you just care about your business.

Learn More about Social Media for Business with Snapchat and Youtube

Learn More about Social Media for Business with Pinterest and Instagram

Leave a Reply

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close