15 Best Cold Email Tools & Software In 2024

So, you’re looking for the best cold email software to automate your sales outreach efforts?

That’s a great decision because by manually sending your emails, you’re not only wasting your time but also missing out on opportunities to grow your business.

But let’s be honest.

It is challenging to find the best cold email software.

Well, how do I know?

Because it took me approximately 24 days to analyze each software, understand their features, examine the UI/UX, and compare the prices, after which I came up with the top 15 cold emailing tools.

While examining and researching these tools, I learned that not all tools cater to the same use case. Some cold email software offered all-in-one functionalities, whereas others excelled in specific functionalities like lead databases and email-sending capabilities.

Hence, to help you make the right selection based on your outreach requirements, I have listed these top 15 cold email software in the right categories.

However, if you’re in a hurry, here’s a quick TL;DR of the best cold email tools:

All-in-one cold email tool for individuals and lead generation agencies who want to scale their cold email campaigns: Saleshandy
Cold email prospecting tool: Apollo
Cold email campaign tools (without database): Quickmail

Best Cold Email Tools- Table Of Contents

Head-To-Head Comparison of Top 5 All-in-one Cold Email Tools

Features	Saleshandy	Lemlist	Instantly	SmartLead	Woodpecker
G2 Ratings	4.6 / 5	4.4 / 5	4.9 / 5	4.8 / 5	4.1 / 5
Entry Price	$25/mo	$32/mo	$30/mo	$34/mo	$25/mo
Customer Support	Best	Good	Good	Good	Good
Native Integrations	– Salesforce – Hubspot – Pipedrive – Zoho	– Pipedrive – Aircall	– OpenAI – Pipedrive	– Slack – HubSpot	– UpLead – Calendly – Dubb
Unlimited Clients (Workspace)
Unified Inbox
Unlimited Email Accounts

Top 15 Cold Email Software to Automate Your Cold Email Outreach

In this section, I have shared my in-depth review of the top 15 cold email tools with their key features, pros & cons, pricing, user ratings, and reviews.

Therefore, by the end of the blog, you can choose the best cold email tool that suits your business requirements perfectly.

Here is the list of top cold email software:

All-in-one Cold Email Outreach Tool

Cold Email Prospecting Tools

Cold Email Campaign Tools (Without database)

13. Quickmail
14. SmartReach
15. GMass

Let’s get started!

All-in-one Cold Email Software

In this category, I have kept tools that enable you to automate your entire cold email outreach process.

From finding and filtering leads to building email lists, automating email sending, writing personalized emails, and tracking important metrics, they can do it all.

1. Saleshandy

G2: 4.6/5 (590+ reviews)
Capterra: 4.5/5 (120+ reviews)

You can call us biased! But we have solid reasons to put ourselves as the #1 cold email software– hear us out.

Saleshandy is an all-in-one cold email software that allows you to find ideal prospects, craft hyper-personalized email copies at scale, and create unlimited email sequences with high email deliverability to send emails that actually get conversions.

Moreover, Saleshandy’s AI writing assistant enables you to draft unique emails, and with A-Z testing, you can test up to 26 variants of subject lines, email bodies and CTAs and decide what works best for your targeted audience.

With features like spintax and merge tags, you can send personalized emails at scale. These features automatically personalize the email copy and subject lines to maximize open rates.

The best part? To build a solid sender reputation among the ESPs, Saleshandy offers tools like sequence score and sender rotation.

Key Features of Saleshandy

Mimics Human-like outreach efforts: Saleshandy’s built-in email deliverability mechanism sends emails in random time gaps to imitate manual sending.
B2B Lead Finder: You can find your prospects’ accurate email addresses and phone numbers with Saleshandy’s extensive B2B database of 700M+ contacts and 60M+ companies, eliminating the need to juggle between different tools.
Automatic Email Follow-ups: You don’t need to schedule email follow-ups manually with Salesahandy. In fact, you can automatically schedule email follow-ups in your prospect’s time zone to maximize your chances of getting replies.
AI-enabled Reply Categorization: Saleshandy automatically categorizes replies, such as meeting booked, interested, not interested, etc., in the unified inbox based on your prospect’s intent. Hence, you save a lot of time that would go into reaching out to the wrong prospects.
Unlimited Client Management: You can add unlimited clients at no additional cost and manage them from a single interface.
White-labeling: You can use your agency’s branding instead of Saleshandy’s and add your domain, logo, company name, and favicon.
Powerful Integrations, APIs, and Webhooks: Saleshandy supports native integrations with HubSpot, Salesforce, Zoho, and Pipedrive. Moreover, it also has APIs and webhooks with which you can connect your favorite tools and boost your outreach efforts.

Pros & Cons of Saleshandy

Pros	Cons
It is ideal for lead generation agencies who want to scale, as you can add and manage unlimited clients from your workspace without paying a penny.	Only 7-day free trial available.
Saleshandy’s pricing plans offer good value for money. You can connect unlimited email accounts and add unlimited team members without additional cost.	–
Unlimited email warm-ups.	–
Allows you to set up a Do Not Contact list.	–
It has a spam word checker to ensure your emails don’t contain any spam-triggering words.	–
Saleshandy has collaborated with tools like Maildoso and MailScale that can help you set up secondary domain infrastructure automatically.	–
With built-in email verifier, you can automatically get rid of expired, fake, or misspelled email addresses.	–
It has native integrations with popular CRMs.	–

Pricing Plans (Billed Annually)

Outreach Starter: $25 /Month (unlimited email accounts)
Outreach Pro: $74 /Month (unlimited email accounts)
Outreach Scale: $149 /Month (unlimited email accounts)
Outreach Scale Plus 100k: $219/month (unlimited email accounts)

Saleshandy offers pricing plans suitable for businesses of every size. You can check out the detailed pricing plans here.

What do Users Have to Say?

Source: G2

2. Lemlist

G2: 4.4/5 (200+ reviews)
Capterra: 4.6/5 (300+ reviews)

Lemlist is the next cold email software on our list. You can consider it if, apart from cold emailing, you want to reach out to your prospects through multiple channels.

With Lemlist, you can automate your email, phone call, and LinkedIn outreach efforts and target your leads on the digital platforms where they spend most of their time, boosting reply rates.

Moreover, Lemlist has amazing personalization capabilities that allow you to customize texts, images, and videos. In fact, you can even build personalized landing pages and embed calendars, CTAs, etc.

Key Features of Lemlist

B2B Lead Database: You can access Lemlist’s AI-powered B2B database of 450 million+ contacts to target accurate leads.
Email Verifier: Lemlist has an email verifier that allows you to verify your email addresses to reduce hard bounces.
Warm-up Tool: Lemlist helps you avoid spam folders with the help of Lemwarm.
LinkedIn Chrome Extension: You can seamlessly collect leads and their data from LinkedIn and import them into your outreach campaigns.

Pros & Cons of Lemlist

Pros	Cons
You can build multi-channel sequences with the help of AI.	Users have encountered many bugs on the platform, especially with Lemlist.
Lemlist extensively integrates with top CRMs, enrichment, and workflow tools.	The pricing plan is not suitable for startups and small-sized businesses.
You can personalize texts, images, videos, and landing pages.	It has limited integration capabilities for LinkedIn outreach.
With robust reporting features, you can track your response, open, and click rates.	It does not have a unified inbox.
The customer support team is very friendly.	–

Pricing Plans (Billed Annually)

Email Starter: $ 32/mo/user/1 sending email
Email Pro: $55/ mo/user /3 sending email
Multichannel Expert: $79/mo/user / 5 sending email
Outreach Scale: $129/mo/user /15 sending email

What do Users Have to Say?

Source: G2

Explore the top alternatives to Lemlist here

3. Instantly.ai

G2: 4.9/5 (2,400+ reviews)
Capterra: N/A

If you are an agency or mid-sized business that wants to send high-volume campaigns, you should consider Instantly as cold email software. Instantly offers advanced outreach features like sending cold emails, lead management, analytics, and Unibox.

Moreover, to access Instant’s advanced functionalities, you don’t need to buy their high-paying plans. With its basic plan, you can add unlimited email accounts, warm up unlimited emails, and access necessary cold emailing features.

Key Features of Instantly.ai

Lead finder: You can get access to a vast database of 160 million contacts.
Unibox: With this core feature of Instantly, you can get a centralized inbox to view and reply to your emails
Tracking and analytics: Instantly has strong built-in capabilities to capture key metrics like open, click, and reply rate.
Customizable templates: You can choose and customize from an extensive range of templates tailored to various use cases.

Pros & Cons of Instantly

Pros	Cons
You can add and warm up unlimited email accounts.	Instantly has limited lead management features.
It offers a global block list to prevent sending emails to specific businesses from your organization.	It doesn’t offer multichannel acquisition features.
It has A/Z testing functionality.	Lack of native integrations to update data in real-time.
Instantly offers advanced analytical capabilities that allow you for reputation protection & bounce detection.	There is no free-plan or free trial available.
It offers API, webhooks, and integration capabilities, allowing you to connect your favorite CRMs & tools.
With Instantly’s lead finder feature, you only need to pay for verified leads.

Pricing Plans (Billed Annually)

Growth: $37/mo (unlimited email accounts)
Hypergrowth: $97/mo (unlimited email accounts)
Light Speed: $358/mo (unlimited email accounts)

What do Users Have to Say?

Source: G2

You can explore Instant alternatives here.

4. Smartlead.ai

G2: 4.8/5 (70+ reviews)
Capterra: 4.7/5 (3 reviews)

Smartlead is the perfect cold email platform for you if you are a large-scale lead generation agency handling multiple clients and their email accounts. You can add unlimited email accounts, warm them up, auto-rotate email addresses to improve deliverability, and ultimately send emails to your prospects.

However, you need to pay $29/mo for each client you add to Smartlead, which can quickly add up to a large amount. This is not the case with Saleshandy. With Saleshandy, you can add unlimited clients and run unlimited campaigns.

Key Features of Smartlead.ai

Customized White Labeling: Smartlead allows you to add your agency logo and other brand assets to the platform and make it like yours.
Unified Master Inbox: You can manage your entire client conversation and deal flow in one place.
AI-Interactions: Smartlead’s robust AI model categorizes your prospect interactions and marks them as interested, not interested, etc.

Pros & Cons of Smartlead.ai

Pros	Cons
You can connect unlimited email accounts.	Smartlead does not have a lead database.
Smartlead offers great deliverability capabilities.	It only integrates with HubSpot.
You can warm up unlimited email accounts.	The UI is quite clunky.
With strong APIs, you can connect your favorite marketing tool directly to Smartlead’s services.	If you are an agency, you will be billed monthly $29/mo for adding clients.

Pricing Plans (Billed Annually)

Basic Plan: $34/month (unlimited email accounts)
Pro Plan: $79/month (unlimited email accounts; there is an add-on cost of $25/mo you have to pay for adding one client)

What do Users Have to Say?

Source: G2

Click here to explore Smartlead’s alternatives.

5. Woodpecker

G2: 4.1/5 (40+ reviews)
Capterra: 4.5/5 (30+ reviews)

Woodpecker is an easy-to-use cold email tool that allows you to send personalized email campaigns. This cold email solution has three inbuilt workflow models: cold email, sales assistant, and agency, allowing you to choose according to your requirements.

Moreover, Woodpecker is better known for its extensive integration capabilities with various popular tools, such as Aircall, Calendly, Zoho, SendGrid, etc. You can connect all your favorite tools with it to boost your sales team’s productivity.

Key Features of Woodpecker

Deliverability Monitor: You can easily recognize and solve upcoming deliverability problems to keep your domain reputation high.
Multi-channel: Woodpecker allows you to contact your prospects in sales assistant and Agency tiers.
Condition-based campaigns: You can set up follow-up email variations depending on your prospect’s behavior.
Adjustable daily sending limits: With flexible daily sending limits, you can decide how many prospects you want to contact in a day.

Pros & Cons of Woodpecker

Pros	Cons
With the help of the email writing assistant, you can send highly engaging email copies.	Woodpecker’s basic plan starts at $29 per month and only allows you to contact 500 prospects at a time.
Woodpecker’s ‘out of office’ filter lets you keep your inbox clean.	There are no detailed day-by-day reports.
The customer support team is highly supportive.	Multichannel functionality is only available for the Sales Assistant and Agency tier.
Personalization features make your emails highly targeted to increase the open rate.	With the A/B testing feature, you can only test 5 message versions.
Woodpecker has a sending volume monitor that keeps you within the sending limits of your email providers.	Woodpecker does not offer email warm-up service with the cold email plan. You’ll have to pay an extra $5 per inbox.

Pricing Plans (Billed Annually)

Cold Email: $25/mo (unlimited email accounts)
Agency: $25/mo (unlimited email accounts)
Custom: customized pricing

What do Users Have to Say?

Source: G2

Check out the best alternatives to Woodpecker.

Cold Email Prospecting Tools

In this section, we have listed cold email software known for their prospecting capabilities. If you want to automate the tedious task of manually finding the leads and validating their accuracy, then you can explore these best cold email prospecting tools.

Apart from offering prospecting functionalities, these cold email tools also offer other capabilities that you can utilize to optimize your sales process.

6. Apollo.io

G2: 4.8/5 (6,900+ reviews)
Capterra: 4.6/5 (340+ reviews)

Apollo.io is the best cold email prospecting tool for generating leads by accessing it’s updated and growing live database. You can download its Chrome extension and use it on LinkedIn, Salesforce, Gmail, or any company website to instantly get contact and account insights.

Additionally, you can use Apollo’s advanced filters to find the right decision-makers, filtering them using criteria like geography, job title, company headcount, industry, and more.

Key Features of Apollo.io

Extensive Database Access: Apollo.io gives you access to an extensive database of 270+ million data.
Advanced Search Filters: You can use Apollo’s 65+ advanced filters to segment your data to ensure highly targeted lead generation.
List Management: With exceptional list management features, you can select thousands of people at once and add them to organized lists.
Data Enrichment: The cold email platform offers data enrichment features, allowing you to enhance the quality of your CRM data.

Pros & Cons of Apollo.io

Pros	Cons
With Apollo, you can help prioritize high-value leads and companies using AI.	Users have faced bugs when exporting large volumes of data.
You can reach out to your prospects through various channels like email, call, and LinkedIn.	You need to pay additional charges to access your prospects’ personal phone numbers.
Apollo.io offers a conversation intelligence feature to track, record & analyze conversations.	Pricing plans are not effective for startups and small-size businesses.
With coaching, you give your sales reps actionable feedback.	You need to monitor the data regularly for accuracy.
You can automatically sync & enrich your CRM data.	–
Apollo’s buying intent filter aims to help you target potential clients who are interested in your services or similar products.	–

Pricing Plans (Billed Annually)

Free – $0 per month (60 Mobile & 120 Export Credits/year)
Basic – $49/user per month (900 Mobile & 12,000 Export Credits/year)
Professional – $79/user per month (1,200 Mobile & 24,000 Export Credits/year)
Organization – $99/user per month (2,400 Mobile & 48,000 Export Credits/year)

What do Users Have to Say?

Source: G2

7. Lusha

G2: 4.3/5 (1,400+ reviews)
Capterra: 4/5 (360+ reviews)

The next cold email platform on our list is Lusha, which you can use to find your prospect’s direct contact information. Lusha has a vast database of B2B contacts and allows you to use company filters like headcount, revenue, and technology to find the companies that fit your ideal customer profile.

Moreover, Lusha claims that its data is fresh and collected through direct and verified sources like crowdsourcing and AI. You can also be assured that you get fully compliant data, as Lusha has a seven-step data verification system in place.

Key Features of Lusha

Lusha Finder: With this Chrome extension, you can visit any website and get the contact data of a company or employee on the spot.
Buyer Intelligence: You can target your ideal buyers based on their interest in your product/services.
Data Enrichment: Lusha allows you to enrich your CRM data automatically.
Integrations: Integrating your favorite CRM and tools with Lusha can save you a lot of time spent prospecting.

Pros & Cons of Lusha

Pros	Cons
It has an up-to-date and fresh database.	Sometimes you can encounter outdated lead data.
You can enrich emails in bulk.	There are bugs with the integrations.
Lusha has a robust API allows you to enrich data in any CRM.	Lusha’s outreach feature has major limitations.
It has advanced team management analytics.	–
With Lusha, you can get job change alerts.	–

Pricing Plans (Billed Annually)

Free: $0/user/month (50 emails, 5 phone credits)
Pro: $36/user/month (unlimited emails, 480 phone credits)
Premium: $59/user/month (unlimited emails, 960 phone credits)
Scale: Customized (unlimited emails and phone credits)

What do Users Have to Say?

Source: G2

8. Clay

G2: 4.9/5 (130+ reviews)
Capterra: N/A

If you’re looking for a cold email prospecting tool that can help you double your prospecting efforts with better data enrichment capabilities, Clay can be the perfect choice.

With Clay, you can either sync your leads from your CRM or build a targeted lead list from scratch using 10+ built-in sources that help you find ICPs anywhere on the Internet.

Moreover, you can search 75+ enrichment tools at once to find accurate emails, phone numbers, or other data points and increase the efficiency of your outreach efforts.

Key Features of Clay

Waterfall Data Enrichments: Clay allows you to search over 75 databases to maximize data quality and coverage.
AI Research Agent: With Clay, you won’t need to research companies manually again. Its AI research agent will visit different domains, find relevant information, and report to you.
Personalized Messaging: With Clay’s AI email builder, you can write & send personalized emails at scale.
Chrome Extension: Clay’s Chrome extension allows you to find leads from search engines, Crunchbase, etc., and directly add them to your workspace.

Pros & Cons of Clay

Pros	Cons
Native integration with ChatGPT.	Pricing plans are overpriced.
Data formatting features that automatically organize data.	The platform is buggy.
Extensive data enrichment capabilities.	–
It has a template hub that allows you to copy and create workflows seamlessly.	–

Pricing Plans (Billed Annually)

Free Plan: 100 credits/month
Starter: $134/month (24k credits)
Explorer: $314/month (120k credits)
Pro – $720/month (600k credits)
Enterprise – Customized

What do Users Have to Say?

Source: G2

9. Persana.ai

G2: 4.4/5 (13+ reviews)
Capterra: N/A

Persana.ai is another outreach tool that uses AI to enhance your prospecting efforts. It allows you to find your ideal ICPs and relevant information about them to send personalized campaigns.

Moreover, you can either use Persana to create a list and build your leads from 700M contacts & 200M companies or import from your CRM. Also, you can use 30+ enrichment sources like Apollo.io, GitHub, Claude, etc., to find more information about key decision-makers.

Key Features of Persana.ai

Integrations: It allows you to access 50+ databases to get the most accurate data and summary of your ICPs.
Robust Automation: Persana’s AI Agent automates your workflows and generates automated and personalized email campaigns.
Waterfall Enrichments: Persana enables you to use 30+ data providers to improve the quality of your data.
AI Triggers: You can use Clay’s AI triggers to find specific insights about your leads.

Pros & Cons of Persana.ai

Pros	Cons
You can use AI signals to prospect and personalize email campaigns.	There is a learning curve associated with the product.
Persana offers extensive integrations for successful prospecting and outreach.	Outreach automation is only available in higher-pricing plans.
It has a Chrome extension that allows you to prospect from search engines and different websites.	–

Pricing Plans (Billed Annually)

Free: $0/month (200 credits)
Starter: $68/month (24k credits/year)
Growth: $151/month (60k credits/year)
Pro: $400/month (216k credits/year)
Enterprise: Customized

What do Users Have to Say?

Source: G2

10. BetterContact

G2: 4.9/5 (30+ reviews)
Capterra: 5/5 (1 review)

BetterContact is another cold email prospecting tool that lets you find emails and phone numbers by searching 20+ data sources. Moreover, you can validate your email addresses with UseBouncer.

With its APIs and integration capabilities, you can connect your favorite tools to boost productivity and increase efficiency.

Key Features of BetterContact

Waterfall Enrichment: You can access 20+ premium data sources, such as RocketReach, Apollo, and ContactOut, to find the emails and mobile phone numbers of your prospects.
API & Integrations: BetterContact offers seamless integration capabilities with popular platforms like HubSpot, Google Sheets, and many more.
Email Verification: You can validate all your email addresses to avoid bounces and protect your sender’s reputation.

Pros & Cons of BetterContact

Pros	Cons
You only need to pay for the verified contacts.	BetterContact does not provide you with personal email accounts.
It provides email verification with UseBouncer.	The tool is new to the market, so almost all of its features are in the beta stage.
The tool is easy to use.	–
The data on BetterContact is DPA & CCPA-compliant.	–

Pricing Plans (Billed Annually)

Starter: $15/month (200 Credits/mo)
Pro: $49/month (1000 Credits/mo)
Enterprise: $799/mo (Custom credits/mo)

What do Users Have to Say?

Source: G2

11. Snov.io

G2: 4.6/5 (400+ reviews)
Capterra: 4.5/5 (200+ reviews)

Apart from being one of the best cold email platforms, Snov also enables you to reach out and verify your emails, which can help you grow your business on multiple fronts.

However, it is important to note that, like the other two cold email prospecting tools, Snov does not have a lead database.

It allows you to build a lead base with various lead generation tools, such as email finder, li prospect finder, Chrome extension, and integrations.

Moreover, it also has a Sales CRM Tool that enables you to manage deals, tasks, and teams more efficiently and gives an overall overview of your pipeline in the kanban board.

Key Features of Snov.io

Drip Campaigns: The Snov.io email drip campaigns feature lets you nurture leads, build relationships, and guide prospects to enter the sales funnel using AI.
LinkedIn Automation: You can automate your linkedin outreach process with a few clicks.
Email Deliverability Check: Snov takes care of the technical and complex part of setting up your email deliverability to ensure your emails land in your prospects’ inboxes.
Gmail Email Tracker: With this Chrome extension, you can track email openings and click rates from your Gmail.

Pros & Cons of Snov.io

Pros	Cons
It offers advanced email personalization functionalities.	The A/B testing feature is not available in basic paid plans.
Snov has a user-friendly interface.	Users have reported that sometimes, the email finder was not responsive on LinkedIn.
The platform is easy to use; hence, no learning curve is involved.	The platform lacks direct integrations.
You can send unique emails with an AI email writing assistant.	Snov has limited reporting and visibility features.
It has effective lead-generation tools.	–
With Snov, you can seamlessly integrate tools into your workflow.	–

Pricing Plans (Billed Annually)

Trial: $0/mo (50 credits)
Starter: $30/mo (1,000 credits)
Pro: $75/mo (5,000 credits)

What do Users Have to Say?

Source: G2

12. Hunter.io

G2: 4.4/5 (540+ reviews)
Capterra: 4.6/5 (600+ reviews)

Hunter is a cold email tool that has always been in the prospecting niche and has recently started offering cold email campaigns. You can filter your prospects based on intent-based data filters and choose the highly interested leads in your product.

Moreover, with the campaign feature, you can send email campaigns with an easy-to-use layout similar to the regular email inboxes from Outlook and Gmail.

Key Features of Hunter.io

Domain Search: With this feature, you can enter a domain name and find the email addresses of a particular company.
Email Finder: Hunter’s extension allows you to find the email addresses of key decision-makers in the company.
Email Verifier: You can verify your email addresses and avoid hard bounces.
Signals: Hunter gives you the signal using intent data and helps you find your next customer.

Pros & Cons of Hunter.io

Pros	Cons
Hunter has a simple and easy user interface.	Once the companies remove the emails from their website, they automatically get removed from Hunter.
It usually updates the database with new publicly available emails.	Hunter has recently added cold email outreach functionality; hence, it lacks necessary features like warm-up and A/B testing.
You can invite team members and grant them roles and permissions.	–
A lot of cold email templates are available.	–
Hunter has a forever-free pricing plan.	–
Hunter exclusively supports integrations with various third-party tools, CRMs, spreadsheets, and ESPs.	–

Pricing Plans (Billed Annually)

Free: $0 (300 credits)
Starter: $34/mo (6,000 credits)
Growth: $104/mo (60,000 credits)
Business: $349/mo (6,00,000 credits)

What do Users Have to Say?

Source: G2

Cold Email Campaign Tools (Without database)

We have discussed all-in-one cold email software and cold email solutions that excel in their prospecting capabilities.

In this section, we will cover cold email campaign tools that allow you to set up email campaigns and have advanced campaign settings functionality but do not have a prospecting feature.

13. Quickmail

G2: 4.6/5 (80+ reviews)
Capterra: 4.7/5 (20+ reviews)

QuickMail is a cold email software that allows you to build robust teams by adding unlimited team members. To reach out to your prospects smoothly, you can utilize features like auto-warm-up, multi-channel outreach, analysis of reply sentiment, and centralization of client conversations in one place.

Moreover, the’ assign replies’ feature allows you to automatically delegate your task to your team members, enhancing effortless team collaboration.

Key Features of Qucikmail

MailFlow: You can automatically warm up with the free email warm-up tool for superior email deliverability.
Inbox Rotation: With inbox rotation functionality, Quickmail automatically rotates the mailboxes.
A/B Testing: You can test various email copies and CTAs to select the best option.
Email Scheduling: Quickmail allows you to schedule your emails in different time zones.

Pros & Cons of Quickmail

Pros	Cons
You can use the blacklist monitoring feature to monitor the companies that have been blocked.	The user interface is clunky.
Quickmail has native integration with HubSpot & Pipedrive.	It offers native integration with only two CRMs.
With advanced analytics features, you can monitor important metrics.	–
It has a free auto email warmer.	–
You can add up to 50 email accounts, even with the highest-paying plans.	–

Pricing Plans (Billed Annually)

Basic: $49/mo (5 Email Addresses)
Pro Plan: $89/mo (20 Email Addresses)
Expert Plan: $129/mo (50 Email Addresses)

What do Users Have to Say?

Source: G2

14. SmartReach

G2: 4.6/5 (40+ reviews)
Capterra: 4.7/5 (20+ reviews)

SmartReach is a fairly new cold email tool in the industry. You can add unlimited inboxes, do multichannel outreach but like other tools it does not have advanced outreach features.

SmartReach dashboard- cold email software

Moreover, the platform is intuitive and has uploaded various helpful tutorials that can help you set up all of SmartReach’s functionalities. Also, with the integrated AI email writing assistant, you can quickly write email copies.

Key Features of SmartReach

Omnichannel outreach: You can reach out to your prospects through multiple channels like email, linkedin, WhatsApp, calling & text.
Shared-inbox: With a shared inbox, you can monitor all your replies from one place.
Prospect Management: You can manage various prospects with advanced filters.
Detailed Analytics: SmartReach’s detailed analytics give you a detailed overview of your outreach efforts.

Pros & Cons of SmartReach

Pros	Cons
You can send unlimited emails.	It is unsuitable for lead generation agencies and individuals wanting to scale their outreach.
With SmartReach, you can reach out to your prospects through multichannel outreach.	The website design is very outdated.
You can do unlimited email warm-ups.	Limited integration functionalities.
It has a separate hiring tool.	–

Pricing Plans (Billed Annually)

Customized pricing plans.

What do Users Have to Say?

Source: G2

15. GMass

G2: 4.8/ 5 (1,000+ reviews)
Capterra: 4.8/5 (1,100+ reviews)

You should consider GMass as a cold email software if you need a tool that directly works inside your Gmail and Google Workspace accounts. Moreover, you can send automated email follow-ups and send unlimited emails using Gmail.

Apart from these features, it offers almost similar features to other cold email tools, such as email personalization, email verifier, etc., mentioned in our list.

Key Features of GMass

Set Mass Email Campaigns: With Gmass’s distribution technology, you can send unlimited emails.
Email Verifier: Gmass’s verifier feature allows you to check the quality of your list, test links, & fix spam triggers.
Mail Merge: You can integrate Google Sheets with Gmail and use the mail merge personalization feature.
Email Polling: Gmass allows you to create and embed polls in your emails.

Pros & Cons of GMass

Pros	Cons
Suitable for sending bulk emails using Gmail.	No unified inbox.
Amazing email deliverability features.	Lacks advanced features for cold email outreach.
You can directly import prospects from Google Sheets.	The user interface is outdated and clunky.
It has a built-in email verifier to reduce hard bounces.	–

Pricing Plans (Billed Annually)

Individual

Standard: $225 / year
Premium: $325 / year
Professional: $525 / year

Team

5 Users: $1450 / year
10 Users: $2650 / year
25 Users: $6000 / year
50 Users: $11000 / year
100 Users: $17950 / year

What do Users Have to Say?

Source: G2

How to Choose The Best Cold Email Software?

You may feel overwhelmed after seeing so many cold email tools.

Honestly, I can’t definitively tell you which one is best because choosing the ideal cold email software depends on various factors.

Curious to know what they are?

Here are the key factors to consider when choosing cold email software

1. Essential Cold Email Features

Why are you considering buying cold email software?

Because you want to automate the manual tasks of sending emails, warming up email accounts, writing personalized emails, etc.

Therefore, you should look for these essential features in cold email software:

Email Personalization
Personalization plays an important role in the success of your cold email campaigns. Make sure you choose a cold email tool with personalization capabilities, such as merge tags, which allow you to dynamically insert custom variables like your prospect’s first name, last name, company name, industry, etc.

Cold Email Automation
The cold email tool you choose should be able to automate your cold emails and seamlessly add follow-up emails to ensure efficient campaign management

Deliverability Tools
Email deliverability is the make-or-break factor of your cold email campaigns. Ensure the cold email tool you prefer has advanced email deliverability functionalities to prevent your emails from landing in the spam folder.

A/B Testing
A/B testing functionality allows you to test your emails and determine what works best for your prospects. Make sure the cold email tool you choose has this feature.
PS: Saleshandy allows you to test up to 26 variants of your emails.

Reporting and Analytics
How can you effectively track the performance of your cold email campaigns? With robust reporting and analytical features that help you track open rates, click-through rates, reply rates, and other metrics. Therefore, go for a cold email platform that provides these capabilities.

Integration Capabilities
Seamless integration capabilities are important to ensure efficiency. Ensure your cold email tool integrates with popular CRMs and other automation tools, ensuring smooth data flow and workflows across larger organizational structures.

2. Cost-effective Pricing Plans

Once you have found a cold email tool with all the basic features, you should compare the pricing plans and the features included. This is known as a cost-value analysis.

Go with the cold email software that offers good value for money, like Saleshandy. With Saleshandy, you can connect unlimited email accounts and clients, and the basic plan offers many advanced features.

3. Scalability

After evaluating pricing plans, you should check that the tool can handle increasing volumes of emails, advanced team management, and growing prospect lists as you scale your outreach campaigns.

4. Customer Support

Last, before buying cold email software, check the response time, availability, support channels, and quality of assistance provided. Moreover, the tool should have its resource base – an extensive FAQ library that users can access to solve common problems and learn more about using the software effectively.

Once the cold email software of your choice matches the above criteria, congratulations! You’ve found your match – go for it!

Pick the Best Cold Email Software

If you’ve read till here, you are serious about your cold email automation needs. We would love it if you decided to move forward with Saleshandy.

But honestly, we care more about you picking cold email software, at least—yes, we do not care if it’s even our competitors. We can’t bear seeing you waste your precious time manually sending cold emails and missing multiple opportunities to scale your business.

FAQs

1. Why should you invest in an all-in-one cold email software?

Investing in cold email software gives you all the functionalities you need to maximize the impact of your cold email campaigns.

With an all-in-one cold email software like Saleshandy, you can automate your follow-ups and email deliverability process, find leads, and schedule emails based on your recipients’ time zones to book more meetings.

2. What are the important features you should consider while selecting the best cold email software?

Choosing the best cold email outreach solution can be a make-or-break deal for your business. Hence, you should consider the following factors:

Customizable automation & workflow capabilities
Deliverability tools
A/B testing
Customer support
Pricing structure
Analytical & reporting capabilities

3. Can you send bulk emails via cold email software?

Obviously, you can send bulk email campaigns through cold email software. In fact, by using a cold email automation tool for sending mass emails, you can be assured of maximum inbox placements.

We wrote a blog on sending 10,000 emails at once, showing a detailed process with which you can send bulk emails with both Gmail and Saleshandy. We also demonstrated why it’s best to send mass emails using cold email software.

Source : https://www.saleshandy.com/blog/cold-email-software/