Cold Email Sequence That Generated 15+ Replies (Per Day)

A strategically created cold email sequence has the power to build warm relationships with your prospects and ultimately drive more conversions. 

At Saleshandy, we have tried and tested over 100,000 cold emails with different subject lines, email copies, and CTAs over the years to figure out what works for us to get a reply rate of more than 30%.

Using what we’ve learned and what has gotten us results, we have put together this blog on cold email sequence templates that have generated more than 15 replies for us in a day. 

Let’s get started! 

Cold Email Sequence- Table of Contents 

• Best Cold Email Sequences That Convert Prospects into High-Paying Customers 
• Create Your Email Sequence Step By Step With Saleshandy
• Key Takeaways
• FAQs 

Best Cold Email Sequences for High-Paying Customers

We have provided cold email sequences for the following industries:

1. Lead Generation Agencies
2. Marketing Agencies
3. SaaS Companies
4. IT/Service-Based Companies

The Best Part?

We have also provided shareable templates of cold email sequences so you can directly copy them and start scheduling your cold email campaigns.

So, without further ado, let’s get into it!  

1. Cold Email Sequence Templates for Lead Generation Agencies 

As a lead generation agency, you are sending thousands of cold emails every day.

However, if you are not getting enough replies or conversions from your cold email campaigns, it means you are either:

• Sending out generic emails
• Not providing enough value through your emails

Always remember the golden rule of writing cold emails: talk less about you and your offerings and more about your prospect’s pain points and how you can resolve them.

Here, we have shared 2 cold email sequences for lead generation our sales team has used to achieve a reply rate between 5-8%.

Sequence 1

Target Audience: B2B salespeople
Campaign Aim: Get more replies. 
Result:

Initial Cold Email

Subject:[Personalized Achievement] at & [Company Name]—Let's Talk Growth

Hi {{First Name}},
I noticed [Personalized Achievement] at {{Company Name}}—congrats on all the success!

Many lead generation agencies hit a ceiling due to [Pain Point], leading to missed opportunities and revenue.

We specialize in helping agencies like yours scale by [Solution]. For example, we recently helped [Client Name] increase their qualified leads by [Percentage or Number] in just [Time Frame]. This allowed them to focus more on closing deals rather than chasing leads.

Interested in learning more? Let's schedule a quick call this week.

Best regards,
{{Your Name}}
{{Your Title}}
{{Your Company}}

“Pro tip: In Saleshandy, include icebreakers directly in your CSV and use them as a merge tag to scale hyper-personalized outreach and save your time.”

After sending the initial email, our sales team sent the first follow-up email on the 3rd day and second follow-up email on the 7th day.

Follow-up Email 1:

Subject:"Just Following Up on My Last Email"

Hi {{First Name}},
I wanted to circle back on my previous email to ensure it didn't get lost in the shuffle.

Scaling lead gen can be challenging, especially when [Pain Point] isn't delivering as it should.

We've helped agencies like {{Company Name}} overcome these hurdles, leading to [Specific Benefit]. Imagine getting [Desired Outcome] without lifting a finger.

Do you have 15 minutes this week to explore how we can achieve this for you?

Best regards,
{{Your Name}}
{{Your Title}}
{{Your Company}}

Follow-up Email 2: 

Subject:Last Attempt to Connect

Hi {{First Name}},
I know you're busy, so I'll keep this brief.

It’s frustrating when [Pain Point] due to ineffective lead generation strategies.

Our clients are seeing [Specific Benefit] by letting us handle their outreach. We'd love to help {{Company Name}} achieve similar results.

Would you be open to a quick chat to see if we could help?

Best regards,
{{Your Name}}
{{Your Title}}
{{Your Company}}

Points to highlight in the sequence 

• Personalization: With the personalized subject line and introduction you are showing that you are interested in solving their problem; which results in your email being opened.
• Problem-Solution Approach: All these emails address the pain-points and clearly identify a common pain point that the recipient’s business may face and immediately follow up with a solution that your service provides. This approach is known as “Problem-Agitate-Solution (PAS)” and “Attention-Interest-Desire-Action (AIDA)” frameworks, which are effective in creating urgency and relevance.
• Clear CTA: All the emails conclude with a direct and concise CTA, inviting the recipient to schedule a call.
• Social Proof: By giving the specific client success story with results helps you to build authority and credibility, making your offering more persuasive.

Sequence 2

Target Audience:  Sales agencies 
Campaign Aim: Book more meetings
Result:

Initial Cold Email

Subject:[Addressing a Pain Point] to Help [Target Audience] Increase Client Meetings

Hi [First Name],

Are you finding it difficult to consistently book high-value meetings with potential clients? Many sales agencies, including [Agency Name], struggle with [specific pain point, e.g., "filling their calendar with qualified leads" or "overcoming the noise in a competitive market"].

At [Your Company], we specialize in helping agencies like yours solve [pain point] and increase their meeting bookings by [X]%. Our recent work with [Similar Company Name] led to a [specific result].

Let’s discuss how we can help [Agency Name] overcome [pain point] in a quick [10-minute] call.

Best,
[Your Name]
[Your Title]
[Your Company]

The first follow-up email was sent on the 5th day and second follow-up email was sent on 8th day.

Follow-up Email 1

Subject:[Further Emphasis on Pain Point] – Let’s Chat

Hi [First Name],

I wanted to check in on my last email about addressing [specific pain point] for [Agency Name]. We’ve helped other agencies like yours increase their client meetings by [X]% by focusing on [specific strategy or solution].

Are you available for a brief call this week to see how we can help [Agency Name] achieve similar success?

Best,
[Your Name]
[Your Title]
[Your Company]


 

Follow-up Email 2

Subject: Final Chance to Overcome [Pain Point] and Boost Meetings

Hi [First Name],

I know your time is valuable, so I’ll be brief. If [pain point, e.g., "securing more client meetings"] is still a challenge for [Agency Name], we’ve had great success helping agencies like yours tackle this issue and significantly increase their bookings.

Let’s schedule a quick [10-minute] chat to explore how we can support [Agency Name].

Best,
[Your Name]
[Your Title]
[Your Company]

Point to highlight in the sequence:

• Consistent Emphasis on a Specific Pain Point: Throughout the entire sequence, the emails centre around a key challenge that the target audience—sales agencies—likely faces: the difficulty of consistently booking high-value client meetings.
  This signals to the recipient that you understand their challenges and are offering a specific solution to a real problem they are dealing with.
• Personalization: The use of industry-specific language in each email helps to personalize the message, making it more relatable and credible.
• Escalation in Urgency: The progression from the initial email to the second follow-up sees a gradual increase in urgency.
  • The initial email introduces the problem and suggests a solution.
  • The first follow-up strengthens the case by referencing proven results, and the second follow-up heightens the urgency with phrases like “Final Chance” and “I know your time is valuable, so I’ll be brief.

    This escalation in urgency is subtle yet effective, creating a psychological nudge that encourages the recipient to act before they miss out on a valuable opportunity.

2. Cold Email Sequence Templates for Marketing Agencies 

We understand you need leads to grow your marketing agency, and cold emailing can help you easily fill your pipeline. 

In this section, we have shared 2 cold email sequences for marketing agencies you can use to 3X your conversion rate.

Sequence 1

Target Audience: Software development companies
Aim:  Get more conversations
Result:

Initial Cold Email

Subject:2x Your Software Conversions in [X] Days

Hi [First Name],

I’ve been following [Company Name] and admire the innovative solutions you’re delivering. I believe there’s a great opportunity to enhance your conversion rates, and I wanted to share some ideas.

We recently helped a similar company double their conversion rates in [X] days with targeted strategies focused on high-intent leads.

Would you be open to a brief call this week to discuss how we can replicate this success for [Company Name]?

Best,  
[Your Name]  
[Your Title]  
[Your Company]

“Pro tip: Use different merge tags to show case studies from different industries and make your emails relevant and personalized for each prospect.”

The first follow-up email was sent on the 4th day and the second follow-up email was sent on 10th day.

Follow-up Email 1

Subject: Don’t Miss Out on Boosting Your Conversion Rates

Hi [First Name],

Following up on my last email—I wanted to share more about how we’ve consistently driven higher conversion rates for software companies using data-driven marketing.

How about a quick [15-minute] chat to explore how we can apply these techniques to [Company Name]?

Best,  
[Your Name]  
[Your Title]  
[Your Company]

Follow-up Email 2

Subject:Still Interested in Doubling Your Conversions?

Hi [First Name],

I realize you’re busy, so I’ll keep this brief. Our proven strategies have helped companies like yours double their conversion rates within a quarter.

Are you available this week for a [10-minute] call to discuss how we can do the same for [Company Name]?

Best,  
[Your Name]  
[Your Title]  
[Your Company]

Point to highlight in the sequence

• Strong Value Proposition: The subject lines in each email are highly focused on the value proposition, specifically the promise to “2x Your Software Conversions” and “Doubling Your Conversions.” This creates an immediate hook by addressing a desirable outcome that the recipient would be eager to achieve.
• Effective Use of Social Proof: The emails reference specific, proven outcomes (“We recently helped a similar company double their conversion rates in [X] days”). This use of social proof builds credibility and makes the offer more compelling, as it demonstrates that the strategies have worked for others in similar situations.
• Consistent CTA: Each email ends with a clear, actionable CTA, inviting the recipient to schedule a brief call. The gradual reduction in suggested call times (from “15-minute” to “10-minute”) in the follow-ups subtly lowers the perceived commitment, making it easier for the recipient to agree to the conversation.

Sequence 2

Target Audience: Content marketing teams in the software industry
Aim: Book more meetings
Result:

Initial Cold Email

Subject: Supercharge Your Content Engagement in [X] Days

Hi [First Name],

I’ve been following [Company Name]’s content and I’m impressed by your insights in the software space. With content being crucial, I wanted to share a few ideas to boost your engagement.

We recently helped a team in a similar industry increase their audience engagement by [X]% in [Y] days with a tailored content strategy.

Do you have [10 minutes] this week to discuss how we can help [Company Name] achieve similar results?

Best,  
[Your Name]  
[Your Title]  
[Your Company]

This first follow-up email was sent on the 3rd day after sending the initial email and the second follow-up email was sent on 10th day.

Follow-up Email 1

Subject:Ready to Increase Your Content Engagement?

Hi [First Name],

I’ve been following [Company Name]’s content and I’m impressed by your insights in the software space. With content being crucial, I wanted to share a few ideas to boost your engagement.

We recently helped a team in a similar industry increase their audience engagement by [X]% in [Y] days with a tailored content strategy.

Do you have [10 minutes] this week to discuss how we can help [Company Name] achieve similar results?

Best,  
[Your Name]  
[Your Title]  
[Your Company]

Follow-up Email 2

Subject: Let’s Unlock More Leads Through Content

Hi [First Name],

I know your time is valuable, so I’ll make this quick. Our tailored content strategies have helped teams like yours unlock more high-quality leads and increase engagement.

Can we schedule a [10-minute] call this week to discuss how we can apply these strategies to [Company Name]?

Best,  
[Your Name]  
[Your Title]  
[Your Company]

 

Point to highlight in the sequence

• Clear and Relevant Value Proposition: The sequence revolves around a specific, relevant value proposition: increasing content engagement, which is crucial for companies in the software space. This focus directly addresses a key performance indicator (KPI) that likely resonates with the recipient, making the emails highly relevant to their business goals.
• Action-Oriented and Time-Specific CTAs: Each email ends with a direct call to action that is time-specific (“[10 minutes] this week”). This makes it easy for the recipient to know exactly what is being asked of them and lowers the barrier to scheduling a call. The progression from a 15-minute to a 10-minute call in the follow-up emails further reduces the perceived commitment, increasing the likelihood of a response.
• Personalized Introduction: The initial email opens with a personalized compliment about the company’s content. This not only grabs the recipient’s attention but also shows that the email is tailored specifically to them, which can increase engagement.

3. Cold Email Sequence Templates for SaaS Companies

As a SaaS company, we understand how daunting it can be to maintain the incoming stream of leads and ultimately close deals.

You must experiment with your offerings and continually adapt how you engage with your prospects.

To help you cut down on the time that would otherwise go into experimenting, we have shared 2 successful cold email sequences that will help you book 5x more meetings.

Sequence 1

Target Audience: SaaS companies in the mid-level market
Aim: Book more meetings
Result: 

Initial Cold Email

Subject:[Key Benefit] for [Company Name]

Hi [First Name],

[Compliment or observation about the company’s recent achievement or product]. We specialize in helping SaaS companies like [Company Name] achieve [specific goal, e.g., "higher customer acquisition" or "increased ARR"].

I’d love to share some insights on how we’ve helped companies at a similar stage overcome [common challenge] and grow [specific metric or KPI].

Are you open to a quick call this week to explore this further?

Best,
[Your Name]
[Your Title]
[Your Company]

After sending the initial email, you can send this first follow-up email on the 3rd day and second follow-up email on the 8th day.

Follow-up Email 1

Subject:Following Up on [Initial Benefit Mentioned]

Hi [First Name],

Just checking in on my previous email about how we’ve helped SaaS companies like [Company Name] with [specific challenge or goal]. I’m confident our strategies could benefit your team as you look to [specific goal, e.g., "expand your market share" or "increase user retention"].

Would a brief call this week work for you?

Best,
[Your Name]
[Your Title]

Follow-up Email 2

Subject:Still Interested in [Key Benefit]?

Hi [First Name],

I understand schedules are tight, so I’ll keep this short. I’d still love to discuss how we can help [Company Name] achieve [specific goal] using our proven approach.

Can we schedule a 10-minute call this week to see if there’s a fit?

Best,
[Your Name]
[Your Title]
[Your Company]

Point to highlight from sequence:

• Strong Personalization and Relevance: Each email opens with a personalized subject line and introduction that references the company’s specific achievements or recent product successes. This approach immediately captures attention by showing that the email is relevant and specifically crafted for the recipient, rather than being a generic message.
• Focus on Key Benefits: The sequence is centred around a clear and compelling benefit that aligns with the recipient’s business goals, such as “higher customer acquisition” or “increased ARR.” By focusing on these key benefits, the emails directly address the recipient’s potential needs, making the message more impactful and likely to resonate.
• Direct and Time-Specific CTAs: Each email ends with a straightforward CTA, inviting the recipient to schedule a call. The progression from a more general invitation to a specific, time-bound call in the follow-ups helps guide the recipient towards taking action. This consistency ensures that the recipient is clear on the next steps, making it easier for them to respond positively.

Pro Tip: Experiment your CTAs with different offers to test what works the best.

Sequence 2

Target Audience: Companies actively using Twitter
Aim: Book more meetings
Result:

Initial Cold Email

Subject: Helping [Company Name] Scale Faster

Hi [First Name],

Starting a tech company is exciting but can also be overwhelming, especially when scaling quickly. At [Your Company], we specialize in helping early-stage start-up's like [Company Name] overcome [common challenge, e.g., "customer acquisition hurdles" or "scaling pain points"].

I’d love to share a few strategies we’ve used to help other start-ups achieve [specific result].

Do you have 10 minutes this week to chat?

Best,
[Your Name]
[Your Title]
[Your Company]

After sending the initial email first follow-up email was sent on the 3rd day and second follow-up email was sent on the 7th day.

Follow-up Email 1

Subject: Following Up on Helping [Company Name] Scale

Hi [First Name],

I wanted to follow up and see if you’re interested in discussing how we can help [Company Name] navigate early-stage growth. We’ve had great success working with other start-ups to [specific goal or solve a problem].

Would a quick call this week be possible?

Best,
[Your Name]
[Your Title]
[Your Company]

Follow-up Email 2

Subject: Still Open to Discussing [Specific Goal]?

Hi [First Name],

I know your time is valuable, so I’ll keep this brief. We’re eager to help [Company Name] achieve [specific goal or overcome a challenge] and would love to discuss how we can support your growth.

Are you open to a 10-minute call this week?

Best,
[Your Name]
[Your Title]
[Your Company]

Points to highlight from sequence:  

• Respect for the Recipient’s Schedule: The follow-up emails, particularly the second one, acknowledge the value of the recipient’s time and offer a brief, non-intrusive discussion. This respectful approach can make the recipient more receptive to the outreach, as it shows you understand their busy schedule and are not demanding too much of their time​​.
• Clear and Simple Calls to Action: Each email concludes with a direct request for a brief call, specifically mentioning “10 minutes this week.” This clear and time-bound CTA makes it easy for the recipient to understand the next steps and lowers the commitment barrier, increasing the likelihood of scheduling a call​​.
• Not Salesy Email: Each email emphasizes the goal of helping the startup scale faster. The subject lines and body text consistently highlight how your company can support rapid growth, which is a key priority for startups.

4. Cold Email Sequence Templates for IT Companies 

IT Companies have a complex sales cycle due to a highly competitive marketplace and struggle to get quality leads. 

However, the cold email sequences we are going to share will easily increase your replies and conversion rates. 

Sequence 1

Target Audience: Agencies giving automation services
Aim: book more meetings
Result:

Initial Cold Email

Subject:[Pain Point] Slowing Down Your Automation Services? Let’s Talk Solutions

Hi [First Name],

Is [specific pain point, e.g., "managing complex client automation setups" or "scaling automation services efficiently"] becoming a bottleneck for your team? We’ve found that many agencies like [Agency Name] struggle with [pain point] while trying to deliver seamless automation solutions to their clients.

At [Your Company], we specialize in helping automation service providers optimize their operations by [brief mention of the solution, e.g., "streamlining workflows," "enhancing scalability," or "reducing implementation time"]. Our recent collaboration with [Similar Agency Name] led to [specific result, e.g., "a 30% increase in project throughput"].

I’d love to discuss how we can help [Agency Name] overcome these challenges. Do you have 10 minutes this week for a quick call?

Best,  
[Your Name]  
[Your Title]  
[Your Company]

The first follow-up email was sent on the 2nd day and second follow-up email was sent on 5th day.

Follow-up Email 1

Subject: Overcoming [Pain Point] to Improve Your Automation Services

Hi [First Name],

Just following up on my previous email—many agencies we work with find that [pain point, e.g., "keeping up with client demands" or "integrating new technologies"] can slow down their ability to scale. Our approach focuses on [brief mention of solution, e.g., "enhancing your automation capabilities" or "simplifying complex processes"].

Would you be open to a brief call to explore how we can help [Agency Name] improve its automation services?

Best,  
[Your Name]  
[Your Title]  
[Your Company]

Follow-up Email 2

Subject: Final Call to Address [Pain Point] and Scale Your Services

Hi [First Name],

I know things get busy, so I’ll keep this brief. If [pain point, e.g., "scaling your automation services" or "managing complex client needs"] is still a challenge, we’ve successfully helped agencies like [Agency Name] overcome these obstacles and increase efficiency.

Can we schedule a quick 10-minute call this week to discuss how we can help [Agency Name] scale more effectively?

Best,  
[Your Name]  
[Your Title]  
[Your Company]

Point to highlight from the sequence:

•  Clear Value Proposition with a Solution: Each email not only identifies a pain point but also quickly pivots to how your company can solve it. The messaging highlights specific solutions like “streamlining workflows,” “enhancing scalability,” or “reducing implementation time,” which directly address the recipient’s potential needs. This solution-oriented approach is effective in making the emails feel actionable and relevant. 
• Use of Social Proof : The initial email references a collaboration with a similar agency that resulted in a tangible improvement, such as “a 30% increase in project throughput.” This social proof enhances credibility and shows that your solutions have been effective for others in the recipient’s industry, making it more likely they’ll be interested in learning more.
• Actionable CTAs:  The emails consistently end with a clear and specific call to action, inviting the recipient to schedule a “quick 10-minute call.” This direct approach makes it easy for the recipient to understand the next steps, and the brief time commitment is appealing for busy professionals. 

Pro Tip: Always provide value through your cold emails. 

Sequence 2

Target Audience: Founders of early-stage tech start ups
Aim: Book more meetings
Result:

Initial Cold Email

Subject: Struggling with [Pain Point]? Let’s Boost [Company Name]’s Growth

Hi [First Name],

Launching and scaling a tech start up is no easy feat, especially when faced with [pain point, e.g., "building a reliable tech stack" or "acquiring early customers"]. Many founders like yourself at [Company Name] find these challenges can slow down growth.

At [Your Company], we’ve supported early-stage start ups by [brief mention of solution, e.g., "providing scalable tech solutions" or "helping secure early customer traction"]. For instance, we recently helped [Similar Start up Name] achieve [specific result, e.g., "a 40% increase in user acquisition"].

Let’s discuss how we can help [Company Name] overcome [pain point] and accelerate your growth. Do you have 10 minutes this week for a quick chat?

Best,  
[Your Name]  
[Your Title]  
[Your Company]

The first follow-up email was sent on the 4th day and second follow-up email was sent on the 7th day.

Follow-up Email 1

Subject: Solving [Pain Point] to Boost [Company Name]’s Growth

Hi [First Name],

Following up on my last email—many early-stage tech start ups face [pain points, e.g., "technology challenges" or "market penetration issues"], which can hinder growth. Our approach is designed to help start ups like [Company Name] tackle these issues head-on.

Would you be open to a brief call to explore how we can help [Company Name] overcome these challenges?

Best,  
[Your Name]  
[Your Title]  
[Your Company]

Follow-up Email 2

Subject:Last Chance to Address [Pain Point] and Drive [Company Name]’s Growth

Hi [First Name],

I understand you’re focused on growing [Company Name], so I’ll keep this short. If [pain point, e.g., "scaling your tech infrastructure" or "securing early customers"] is still a concern, we’ve had great success helping startups like yours overcome these barriers.

Can we schedule a quick 10-minute call this week to discuss how we can help [Company Name] scale more effectively?

Best,  
[Your Name]  
[Your Title]  
[Your Company]

Point to highlight from the sequence:

• Respect for the Recipient’s Time: The emails are concise and respectful of the recipient’s time, particularly the second follow-up, which explicitly acknowledges the recipient’s focus on growth. This respectful approach, combined with the clear value proposition, enhances the likelihood of a positive response​​.
• Direct, Actionable CTAs: Each email ends with a clear, time-specific call to action, inviting the recipient to schedule a “quick 10-minute call.” This simplicity and specificity lower the barrier to engagement, making it easy for the recipient to take the next step​​.
• Use of Social Proof to Build Credibility: Mentioning a successful case (“We recently helped [Similar Start up Name] achieve a 40% increase in user acquisition”) provides social proof that your solutions work. This builds credibility and reassures the recipient that your company has a proven track record in solving similar problems​​.

Important Note: To maintain a good sender reputation, you should have an unsubscribe link.

Create Your Cold Email Sequence Step By Step With Saleshandy

You have learned about the top cold email outreach sequences and best practices that have helped us achieve optimum reply and open rates. Now it’s time to put all this knowledge into action and create your own cold email sequence!

There are various cold email software in the market. You can choose the most suitable tool for your outreach requirements, but we suggest you try Saleshandy. Why?

Well, Saleshandy is one of the best all-in-one cold email software with all the features to personalize, automate, and scale your cold email outreach with unmatched deliverability rates to achieve higher reply rates.

Here is a step-by-step process to create your cold email sequence with Saleshandy:

Step 1: Log in to Saleshandy 

• Go to Saleshandy’s website and click the blue “Sign up for free” button.
•  By entering your email address, you can sign in to Saleshandy. 

Step 2: Connect your Email Account with Saleshandy

Once you log in to Saleshandy, connect your secondary domain email accounts. 

You can use our Email account calculator if you are unsure how many secondary cold email domains and email accounts you need.

However, our cold emailing experts at Saleshandy suggest that the best practice is to create 5 email accounts from 1 domain and send 50 emails per day from each account to maintain an optimum sender reputation.

Once your email accounts are ready, you must connect them with Saleshandy.

• From the sidebar menu of your Saleshandy’s dashboard, click on the “” Settings Icon.

• A new dashboard will appear. Click on “Email Accounts” under User Settings. 
• Select  Add Email Account. 
• Now, choose your preferred email service and connect your email accounts with Saleshandy. 

Best Practice: Link Multiple Email Accounts To Enable Sender Rotation

We at Saleshandy highly suggest using multiple email accounts for more human-like outreach. 

Saleshandy offers a sender rotation feature that automatically switches sender email accounts in your cold email sequence without affecting the sender reputation of any single account. 

With this feature, you can also send bulk emails at scale without hurting the sender’s reputation of any email account.

Connect Email Accounts In Bulk with Saleshandy:

If you want to connect bulk emails in Saleshandy, refer to this sample CSV and follow this step-by-step tutorial guide on uploading bulk email accounts. 

You must set the sending settings once your email accounts are connected. This step is essential to warm up your email accounts. 

This is how you can do it: 

• Go to Settings>Email Accounts> Sending Settings. 

• The daily quota of each email address should be 50 or fewer.
• The time interval between each email should be set between 60 to 190 seconds.
•  You must set an email ramp-up between 10% and 15% to gradually increase your daily sending limit.

Now, the next step for you is to warm up your email addresses to build a strong sender reputation.

Saleshandy has partnered with TrulyInbox (an email warm-up tool miming human-like email sending and interaction mechanisms) to warm up email accounts and gradually build solid relationships with the ESPs. 

You can follow this guide to connect your accounts with TrulyInbox.

If your email accounts are new, try to maintain your email deliverability at 95% for the initial 15 days while tracking them to maintain a high sending reputation in the future.

Step 3: Set Up your Cold Email Campaign

Now that your email accounts are ready, it’s time to create your cold email sequence! 

• So, first, you need to click the “Create Sequence” button. 

• Click ‘Add Step,’ and the email writing tab will appear. Here, you can start composing your email. Make sure you write the subject line, Icebreaker statements, CTA, and body. 

• You can use any of the cold email sequence templates provided above or choose templates from our library.

• After finalizing your email copies, it is time to personalize them for higher engagement rates. You can use merge tags to directly add your prospect’s name, company name, industry, job title, etc. 

• While drafting your email, check the email preview box to see how it will appear in your prospect’s inbox.

Now that your first email is ready, you must create the sequence. 

Schedule Follow-up Emails

Save that email copy and move on to the next step of adding follow-ups.

As per the best practices recommended by the various cold email experts, you should add at least 2-5 follow-up emails in the sequence; however, saleshandy allows you to add unlimited sequences. 

Moreover, before sending your first follow-up email, you must wait at least 2-3 days. If you are planning to send multiple follow-up emails in a sequence, you should increase the waiting period for each follow-up email. 

Here is the time duration for the cold email sequence flow: 

Add unlimited cold email sequences with Saleshandy: 

• After saving your first email copy, you must return to the Saleshandy dashboard.
• Click the “Add Step” button below the “Step 1” thread.

• As the new email container opens, you can write your follow-up email.
• P.S.: If you want to change the subject line, deselect the “Send this email in the same thread as email” option.

• You can also select the day your follow-up email will go from the “Start this step on Day:” tab below the email composition box.

• You can save your sequence once you choose the days on which follow-up emails will be sent.

A/Z Testing: 

Now, this is not an essential step to create a cold email sequence, but we highly recommend using the A/Z testing feature by Saleshandy.

Using it, you can add and test up to 26 variations of your email copy, subject lines, and CTAs to evaluate reply rates.

Step 4: Upload your lead list

Finally, you have created your cold email sequence. Now it’s time to launch it!

In this step, you must upload a lead list with your prospects’ email addresses and important information about them, such as their first name, last name, industry, company, etc. 

You can either buy email lists from reputable B2B databases or use tools to find email addresses to build a sheet of your prospect’s data. 

Once your prospect list is ready, it’s time to upload it to Saleshandy. Follow these steps to upload it: 

• Save the sequence and come back to the dashboard. 
• Click on Prospects. 
• Now, choose Add Prospects. 

• Import your CSV file with your targeted prospect’s data. 

• Don’t forget to verify your email list to avoid hard bounces.

• Once verified, upload prospects on Saleshandy.  

Best Practices Followed by Cold Email Experts at Saleshandy to Achieve Better Open Rates: 

• Test your email: You should always send a test email to ensure that your email copy, subject line, and CTA are in place and that Merge tags are working properly. 

  Click on Send a test email and check everything is in place. 

• Check your Sequence Score: The sequence score feature by Saleshandy analyzes the overall effectiveness of your cold email sequences and gives actionable insights to make it better. 

  You can check your sequence score by going to Sequence > Sequence Score. 

Enable Sender Rotation: Remember we discussed above that you should connect multiple email accounts to enable sender rotation? After setting up your sequence, you should enable it. 

You can follow this guide to enable sender rotation with Saleshandy and schedule your emails in your prospect’s time zone. 

Once everything is good to go, Activate your cold email sequence!

Step 5: Monitor your Cold Email Campaigns 

Once you activate your cold email sequence, monitor its performance. Look at key metrics like open rate, reply rate, email deliverability, etc.

Saleshandy has an intuitive and analytically capable dashboard that gives you an overall overview of your cold email sequence and key metrics that matter.

Moreover, with its AI-empowered reply categorization feature, Saleshandy analyzes and categorizes your prospects’ emails as interested, not interested, meeting booked, or do not contact again based on their replies.

Hence, it eliminates the need to review every prospect’s reply.

Here are important analytical findings by our in-house experts that you can use to analyze and enhance your cold email campaigns to achieve better results:

Open Rates

• Once Open Rates > 50%  →  Time to scale
• Open Rates between 30% and 50% →  Test more subject lines
• Open Rates < 30%  →  Check your deliverability

Reply Rates

• Reply Rates > 10% →  Time to scale
• Reply Rates between 5% and 10%  →  Test your CTA
• Reply Rates < 5% →  Check your offer & deliverability

Key Takeaways 

To generate replies with your cold emails sequence, you should focus on these 3 three crucial elements:

1. Icebreaker: Always add a trigger or something related to your prospect’s life or organization to break the conversation barrier. Adding icebreakers allows your prospects to start the conversation smoothly with you. 
2. Provide VALUE & OFFER – ​​Your offer shouldn’t be generic. Make sure your offer showcases the following:
   – USPs
   – How your value can benefit your prospect
   – Highlight the cost-effectiveness of your offer.
   – Mention how quickly your offer can help them achieve results
3. Include an actionable CTA—Your CTA should prompt the recipient to take action, such as booking a meeting, calling you, or simply replying. However, make sure you do not sound too demanding in the CTAs.

These are the 3 crucial things you should have in the best cold outreach email sequences. Hence, if you create a cold email sequence by yourself, keep these things in mind and write.

FAQs 

1. How Many Emails Are In A Cold Email Sequence?

Depending on your campaign strategy, you can set as many emails as you want in a cold email sequence. However, we at Saleshandy recommend that your sequence consists of 5 emails. Moreover, with the A-Z testing feature of Saleshandy, you can test up to 26 emails in one go and choose those emails that work best for you. 

2. How Do You Structure a Cold Email?

The structure of your cold emails decides how your recipients will engage with them; hence, how you structure your emails is important. Here is the cold email structure you should follow: 

• Persuasive subject line 
• Personalized opening 
• Quick context
• Value proposition
• Clear CTA
• Email Signature 

You can also check out our blog on top cold email templates to write well-structured cold email copy that will maximize conversions. 

3. What is the Average Open Rate for Cold Emails?

Open rate is the most crucial metric for measuring the success of cold email campaigns. Our research and analysis of thousands of emails sent conclusively found that the average open rate for cold emails is approximately 24%.

4. Which is the Best Day to Send Cold Emails?

Sending cold emails on the right day can increase the likelihood of maximizing the click-through rate of your campaigns. According to our analysis, sending cold emails on Tuesdays can help you achieve higher open rates.