We Compared 19 Cold Email Software Tools: See Our Top Picks to Automate Outbound Email Campaigns

So, you’re looking for the best cold email software tool to automate your outbound email outreach?

That’s a great decision!

Because manually sending 100s of emails wastes your time and limits opportunities to grow your business.

But let’s be honest.

It is a challenging task to find the best cold email software.

The problem is there are too many cold email automation tools in the market, and all of them claim to be the best.

But.. How did we find the best cold email outreach tools?

Well, we took the time and effort to examine 30+ different cold email automation platform tools.

We signed up for each of them, took the free trial, and analyzed their key features, such as:

Sequence creation
Email personalization
Lead database
Advanced reporting capabilities
Integrations

These features are necessary to help you maximize the automation of your cold email campaigns.

And went through user reviews on G2 & Capterra to study their pros and cons.

The Result?

Well, read on for our detailed and unbiased review of the top 19 cold email software tools that have all that you need to automate and scale your outbound email outreach campaigns.

Let’s get started!

Best Cold Email Tools- Table Of Contents

Head-To-Head Comparison of Top 5 All-in-one Cold Email Tools

Features	Saleshandy	Lemlist	Instantly	SmartLead	Woodpecker
G2 Ratings	4.6 / 5	4.4 / 5	4.9 / 5	4.8 / 5	4.1 / 5
Entry Price	$25/mo	$32/mo	$30/mo	$34/mo	$25/mo
Customer Support	Best	Good	Good	Good	Good
Native Integrations	– Salesforce – Hubspot – Pipedrive – Zoho	– Pipedrive – Aircall	– OpenAI – Pipedrive	– Slack – HubSpot	– UpLead – Calendly – Dubb
Unlimited Clients (Workspace)
Unified Inbox
Unlimited Email Accounts

What Is a Cold Email Software?

A cold email software is a tool that helps automate the process of sending emails to potential customers who haven’t previously interacted with their brand

Hence, you can send personalized messages to many people without manually typing each email.

These tools often include features like tracking who opens your emails, scheduling when to send them, and organizing responses to help you manage follow-ups easily.

In short, it helps make cold emailing faster and more efficient.

Top 19 Cold Email Software to Automate Your Cold Email Outreach

In this section, I have shared my in-depth review of the top 19 cold email tools with their key features, pros & cons, pricing, user ratings, and reviews.

Therefore, by the end of the blog, you can choose the best cold email tool that suits your business requirements perfectly.

Here is the list of top cold email software:

Let’s get started!

1. Saleshandy

G2: 4.6/5 (590+ reviews)
Capterra: 4.5/5 (120+ reviews)

You can call us biased, but our 9,500+ happy customers agree with us and have solid reasons to rank us the #1 cold email software—hear us out.

Saleshandy is an all-in-one cold email software that allows you to find ideal prospects, craft hyper-personalized email copies at scale, and create unlimited email sequences with high email deliverability to send emails that actually get conversions.

Moreover, Saleshandy’s AI writing assistant enables you to draft unique emails, and with A-Z testing, you can test up to 26 variants of subject lines, email bodies and CTAs and decide what works best for your targeted audience.

With features like spintax and merge tags, you can send personalized emails at scale. These features automatically personalize the email copy and subject lines to maximize open rates.

The best part? To build a solid sender reputation among the ESPs, Saleshandy offers tools like sequence score and sender rotation.

Key Features of Saleshandy

Unlimited Client Management: You can add unlimited clients at no additional cost and manage them from a single interface.
Mimics Human-like outreach efforts: Saleshandy’s built-in email deliverability mechanism closely mimics manual sending patterns to improve authenticity and bypass spam filters.
B2B Lead Finder: You can find your prospects’ accurate email addresses and phone numbers with Saleshandy’s extensive B2B database of 700M+ contacts and 60M+ companies, eliminating the need to juggle between different tools.
Automatic Email Follow-ups: You don’t need to schedule email follow-ups manually with Salesahandy. In fact, you can automatically schedule email follow-ups in your prospect’s time zone to maximize your chances of getting replies.
AI-enabled Reply Categorization: Saleshandy automatically categorizes replies, such as meeting booked, interested, not interested, etc., in the unified inbox based on your prospect’s intent. Hence, you save a lot of time that would go into reaching out to the wrong prospects.
White-labeling: You can use your agency’s branding instead of Saleshandy’s and add your domain, logo, company name, and favicon.
Powerful Integrations, APIs, and Webhooks: Saleshandy supports native integrations with HubSpot, Salesforce, Zoho, and Pipedrive. Moreover, it also has APIs and webhooks with which you can connect your favorite tools and boost your outreach efforts.

Pros & Cons of Saleshandy

Pros	Cons
It is ideal for lead generation agencies who want to scale, as you can add and manage unlimited clients from your workspace without paying a penny.	Limited trial period of 7 Days.
Saleshandy’s pricing plans offer good value for money. You can connect unlimited email accounts and add unlimited team members without additional cost.	–
Unlimited email warm-ups.	–
Allows you to set up a Do Not Contact list.	–
It has a spam word checker to ensure your emails don’t contain any spam-triggering words.	–
Saleshandy has collaborated with tools like Maildoso and MailScale that can help you set up secondary domain infrastructure automatically.	–
With built-in email verifier, you can automatically get rid of expired, fake, or misspelled email addresses.	–
It has native integrations with popular CRMs.	–

Pricing Plans (Billed Annually)

Outreach Starter: $25 /Month (unlimited email accounts)
Outreach Pro: $74 /Month (unlimited email accounts)
Outreach Scale: $149 /Month (unlimited email accounts)
Outreach Scale Plus 100k: $219/month (unlimited email accounts)

Saleshandy offers pricing plans suitable for businesses of every size. You can check out the detailed pricing plans here.

Saleshandy Is the Best Cold Email Platform For:

Agencies, growing teams, and individuals looking for an cold email automation platform that combines prospecting and outreach under one roof to help scale their outbound sales efforts.

What do Users Have to Say?

Source: G2

2. Smartlead.ai

G2: 4.8/5 (70+ reviews)
Capterra: 4.7/5 (3 reviews)

Smartlead is a cold email automation platform that enables you to add unlimited email accounts, warm them up, auto-rotate email addresses to improve deliverability, and ultimately send emails to your prospects.

However, you need to pay $29/mo for each client you add to Smartlead, which can quickly add up to a large amount. This is not the case with Saleshandy.

With Saleshandy, you can add unlimited clients and run unlimited campaigns. Moreover, it also has a cold email app that allows you to manage your leads on the go.

Key Features of Smartlead.ai

Customized White Labeling: Smartlead allows you to add your agency logo and other brand assets to the platform and make it like yours.
Unified Master Inbox: You can manage your entire client conversation and deal flow in one place.
AI-Interactions: Smartlead’s robust AI model categorizes your prospect interactions and marks them as interested, not interested, etc.
Analytical Dashboard: With Smartlead’s robust analyzing capabilities you can get real-time insights into important metrics like open rates, click rates, reply rates, etc.

Pros & Cons of Smartlead.ai

Pros	Cons
You can connect unlimited email accounts.	Smartlead does not have a lead database.
Smartlead offers great deliverability capabilities.	It only integrates with HubSpot.
You can warm up unlimited email accounts.	The UI is quite clunky.
With strong APIs, you can connect your favorite marketing tool directly to Smartlead’s services.	If you are an agency, you will be billed monthly $29/mo for adding clients.
It has a cold email mobile app.	–

Pricing Plans (Billed Annually)

Basic Plan: $34/month (unlimited email accounts)
Pro Plan: $79/month (unlimited email accounts; there is an add-on cost of $25/mo you have to pay for adding one client)

Smartlead is the Best Cold Email Software Tool for:

Large-scale lead generation agencies with big budgets handling multiple clients and their email accounts.

What do Users Have to Say?

Source: G2

Click here to explore Smartlead’s alternatives.

3. Lemlist

G2: 4.4/5 (200+ reviews)
Capterra: 4.6/5 (300+ reviews)

Lemlist is one of the best cold outreach tools on our list. You can choose it if you want to reach out to your prospects through multiple channels in addition to cold emailing.

With Lemlist, you can automate your email, phone call, and LinkedIn outreach efforts and target your leads on the digital platforms where they spend most of their time, boosting reply rates.

Moreover, Lemlist has amazing personalization capabilities that allow you to customize texts, images, and videos. In fact, you can even build personalized landing pages and embed calendars, CTAs, etc.

Key Features of Lemlist

B2B Lead Database: You can access Lemlist’s AI-powered B2B database of 450 million+ contacts to target accurate leads.
Email Verifier: Lemlist has an email verifier that allows you to verify your email addresses to reduce hard bounces.
Warm-up Tool: Lemlist helps you avoid spam folders with the help of Lemwarm.
LinkedIn Chrome Extension: You can seamlessly collect leads and their data from LinkedIn and import them into your outreach campaigns.

Pros & Cons of Lemlist

Pros	Cons
You can build multi-channel sequences with the help of AI.	It does not have a unified inbox.
Lemlist extensively integrates with top CRMs, enrichment, and workflow tools.	The pricing plan is not suitable for startups and small-sized businesses.
You can personalize texts, images, videos, and landing pages.	It has limited integration capabilities for LinkedIn outreach.
With robust reporting features, you can track your response, open, and click rates.	Users have encountered many bugs on the platform, especially with Lemlist.
The customer support team is very friendly.	–

Pricing Plans (Billed Annually)

Email Starter: $ 32/mo/user/1 sending email
Email Pro: $55/ mo/user /3 sending email
Multichannel Expert: $79/mo/user / 5 sending email
Outreach Scale: $129/mo/user /15 sending email

Lemlist is the Best Cold Email Automation Platform for:

Sales teams and agencies that rely heavily on outbound sales and want to build stronger connections through customized email campaigns.

What do Users Have to Say?

Source: G2

Explore the top alternatives to Lemlist here

4. Instantly.ai

G2: 4.9/5 (2,400+ reviews)
Capterra: N/A

If you are an agency or mid-sized business that wants to send high-volume campaigns, you should consider Instantly as cold email software. Instantly offers advanced outreach features like sending cold emails, lead management, analytics, and Unibox.

Moreover, to access Instant’s advanced functionalities, you don’t need to buy their high-paying plans. With its basic plan, you can add unlimited email accounts, warm up unlimited emails, and access necessary cold emailing features.

Key Features of Instantly.ai

Lead finder: You can get access to a vast database of 160 million contacts.
Unibox: With this core feature of Instantly, you can get a centralized inbox to view and reply to your emails
Tracking and analytics: Instantly has strong built-in capabilities to capture key metrics like open, click, and reply rate.
Customizable templates: You can choose and customize from an extensive range of templates tailored to various use cases.

Pros & Cons of Instantly

Pros	Cons
You can add and warm up unlimited email accounts.	Instantly has limited lead management features.
It offers a global block list to prevent sending emails to specific businesses from your organization.	It doesn’t offer multichannel acquisition features.
It has A/Z testing functionality.	Lack of native integrations to update data in real-time.
Instantly offers advanced analytical capabilities that allow you for reputation protection & bounce detection.	There is no free-plan or free trial available.
It offers API, webhooks, and integration capabilities, allowing you to connect your favorite CRMs & tools.
With Instantly’s lead finder feature, you only need to pay for verified leads.

Pricing Plans (Billed Annually)

Growth: $37/mo (unlimited email accounts)
Hypergrowth: $97/mo (unlimited email accounts)
Light Speed: $358/mo (unlimited email accounts)

Instantly is the Best Cold Email Platform for:

Businesses or individuals who need to send personalized email campaigns at scale.

What do Users Have to Say?

Source: G2

You can explore Instant alternatives here.

5. Woodpecker

G2: 4.1/5 (40+ reviews)
Capterra: 4.5/5 (30+ reviews)

Woodpecker is an easy-to-use cold email tool that allows you to send personalized email campaigns. This cold email solution has three inbuilt workflow models: cold email, sales assistant, and agency, allowing you to choose according to your requirements.

Moreover, Woodpecker is better known for its extensive integration capabilities with various popular tools, such as Aircall, Calendly, Zoho, SendGrid, etc. You can connect all your favorite tools with it to boost your sales team’s productivity.

Key Features of Woodpecker

Deliverability Monitor: You can easily recognize and solve upcoming deliverability problems to keep your domain reputation high.
Multi-channel: Woodpecker allows you to contact your prospects in sales assistant and Agency tiers.
Condition-based campaigns: You can set up follow-up email variations depending on your prospect’s behavior.
Adjustable daily sending limits: With flexible daily sending limits, you can decide how many prospects you want to contact in a day.

Pros & Cons of Woodpecker

Pros	Cons
With the help of the email writing assistant, you can send highly engaging email copies.	Woodpecker’s basic plan starts at $29 per month and only allows you to contact 500 prospects at a time.
Woodpecker’s ‘out of office’ filter lets you keep your inbox clean.	There are no detailed day-by-day reports.
The customer support team is highly supportive.	Multichannel functionality is only available for the Sales Assistant and Agency tier.
Personalization features make your emails highly targeted to increase the open rate.	With the A/B testing feature, you can only test 5 message versions.
Woodpecker has a sending volume monitor that keeps you within the sending limits of your email providers.	Woodpecker does not offer email warm-up service with the cold email plan. You’ll have to pay an extra $5 per inbox.

Pricing Plans (Billed Annually)

Cold Email: $25/mo (unlimited email accounts)
Agency: $25/mo (unlimited email accounts)
Custom: customized pricing

Woodpecker Is the Best Cold Email Tool For:

Small sales teams and businesses who are looking for a basic cold email platform to automate basic features like sequence automation, warm-up, and personalization.

What do Users Have to Say?

Source: G2

Check out the best alternatives to Woodpecker.

6. Apollo.io

G2: 4.8/5 (6,900+ reviews)
Capterra: 4.6/5 (340+ reviews)

Apollo.io is the best cold email prospecting tool for generating leads by accessing it’s updated and growing live database. You can download its Chrome extension and use it on LinkedIn, Salesforce, Gmail, or any company website to instantly get contact and account insights.

Additionally, you can use Apollo’s advanced filters to find the right decision-makers, filtering them using criteria like geography, job title, company headcount, industry, and more.

Key Features of Apollo.io

Extensive Database Access: Apollo.io gives you access to an extensive database of 270+ million data.
Advanced Search Filters: You can use Apollo’s 65+ advanced filters to segment your data to ensure highly targeted lead generation.
List Management: With exceptional list management features, you can select thousands of people at once and add them to organized lists.
Data Enrichment: The cold email platform offers data enrichment features, allowing you to enhance the quality of your CRM data.

Pros & Cons of Apollo.io

Pros	Cons
With Apollo, you can help prioritize high-value leads and companies using AI.	Users have faced bugs when exporting large volumes of data.
You can reach out to your prospects through various channels like email, call, and LinkedIn.	You need to pay additional charges to access your prospects’ personal phone numbers.
Apollo.io offers a conversation intelligence feature to track, record & analyze conversations.	Pricing plans are not effective for startups and small-size businesses.
With coaching, you give your sales reps actionable feedback.	You need to monitor the data regularly for accuracy.
You can automatically sync & enrich your CRM data.	–
Apollo’s buying intent filter aims to help you target potential clients who are interested in your services or similar products.	–

Pricing Plans (Billed Annually)

Free – $0 per month (60 Mobile & 120 Export Credits/year)
Basic – $49/user per month (900 Mobile & 12,000 Export Credits/year)
Professional – $79/user per month (1,200 Mobile & 24,000 Export Credits/year)
Organization – $99/user per month (2,400 Mobile & 48,000 Export Credits/year)

Apollo.io Is the Best Cold Email Prospecting Tool For:

Someone who needs an advanced email prospecting tool along with a basic cold email automation solution

What do Users Have to Say?

Source: G2

7. Snov.io

G2: 4.6/5 (400+ reviews)
Capterra: 4.5/5 (200+ reviews)

Apart from being one of the best cold email platforms, Snov also enables you to reach out and verify your emails, which can help you grow your business on multiple fronts.

However, it is important to note that, like the other two cold email prospecting tools, Snov does not have a lead database.

It allows you to build a lead base with various lead generation tools, such as email finder, li prospect finder, Chrome extension, and integrations.

Moreover, it also has a Sales CRM Tool that enables you to manage deals, tasks, and teams more efficiently and gives an overall overview of your pipeline in the kanban board.

Key Features of Snov.io

Drip Campaigns: The Snov.io email drip campaigns feature lets you nurture leads, build relationships, and guide prospects to enter the sales funnel using AI.
LinkedIn Automation: You can automate your linkedin outreach process with a few clicks.
Email Deliverability Check: Snov takes care of the technical and complex part of setting up your email deliverability to ensure your emails land in your prospects’ inboxes.
Gmail Email Tracker: With this Chrome extension, you can track email openings and click rates from your Gmail.

Pros & Cons of Snov.io

Pros	Cons
It offers advanced email personalization functionalities.	The A/B testing feature is not available in basic paid plans.
Snov has a user-friendly interface.	Users have reported that sometimes, the email finder was not responsive on LinkedIn.
The platform is easy to use; hence, no learning curve is involved.	The platform lacks direct integrations.
You can send unique emails with an AI email writing assistant.	Snov has limited reporting and visibility features.
It has effective lead-generation tools.	–
With Snov, you can seamlessly integrate tools into your workflow.	–

Pricing Plans (Billed Annually)

Trial: $0/mo (50 credits)
Starter: $30/mo (1,000 credits)
Pro: $75/mo (5,000 credits)

Snov.io Is the Best Cold Email Software Tool For:

Big businesses who want to automate the process of building sales pipelines and enhance cold email marketing campaigns.

What do Users Have to Say?

Source: G2

8. Hunter.io

G2: 4.4/5 (540+ reviews)
Capterra: 4.6/5 (600+ reviews)

Hunter is a cold email tool that has always been in the prospecting niche and has recently started offering cold email campaigns. You can filter your prospects based on intent-based data filters and choose the highly interested leads in your product.

Moreover, with the campaign feature, you can send email campaigns with an easy-to-use layout similar to the regular email inboxes from Outlook and Gmail.

Key Features of Hunter.io

Domain Search: With this feature, you can enter a domain name and find the email addresses of a particular company.
Email Finder: Hunter’s extension allows you to find the email addresses of key decision-makers in the company.
Email Verifier: You can verify your email addresses and avoid hard bounces.
Signals: Hunter gives you the signal using intent data and helps you find your next customer.

Pros & Cons of Hunter.io

Pros	Cons
Hunter has a simple and easy user interface.	Once the companies remove the emails from their website, they automatically get removed from Hunter.
It usually updates the database with new publicly available emails.	Hunter has recently added cold email outreach functionality; hence, it lacks necessary features like warm-up and A/B testing.
You can invite team members and grant them roles and permissions.	–
A lot of cold email templates are available.	–
Hunter has a forever-free pricing plan.	–
Hunter exclusively supports integrations with various third-party tools, CRMs, spreadsheets, and ESPs.	–

Pricing Plans (Billed Annually)

Free: $0 (300 credits)
Starter: $34/mo (6,000 credits)
Growth: $104/mo (60,000 credits)
Business: $349/mo (6,00,000 credits)

Hunter Is the Best Cold Email Campaign Software For:

Individuals & businesses who want to scale their prospecting efforts.

What do Users Have to Say?

Source: G2

9. Mailshake

G2: 4.7/5 (260+ reviews)
Capterra: 4.6/5 (110+ reviews)

Mailshake is one of the best cold email tools if you want to automate cold email sending and set tasks to engage with prospects via cold calls and social media all through one platform.

It also allows you to find your prospect’s email address from a database of 100M+ prospects using decent search filters and start building sales outreach cadences with email, phone, and social in a few minutes.

Key Features of Mailshake

LinkedIn Automation: You can set tasks to message, view profiles, & send connection requests on LinkedIn.
Email Deliverability: It offers unlimited warm-up features that help you to land your emails in the inbox.
Mail Merge: This feature allows you to send one personalized email to multiple recipients.
Built-in Power Dialer: With one click, you can seamlessly make calls from your browser.

Pros & Cons of Mailshake

Pros	Cons
It provides AI email writing assistance with SHAKEspeare.	There is no free trial.
Mailshake has native integration with Salesforce, Pipedrive, and HubSpot.	Their lead database is limited.
The built-in power dialer offers UNLIMITED free dialer minutes to North American phone numbers.	–
You can use its list-cleaning credits to build a verified email list.	–

Pricing Plans (Billed Annually)

Starter: $25/user/mo
Email Outreach: $45/user/mo
Sales Engagement: $85/user/mo

Mailshake is the Best Cold Email Automation Tool For:

Small to mid-scale businesses looking for a budget-friendly sales engagement platform.

What do Users Have to Say?

Source: G2

10. Yesware

G2: 4.4/5 (260+ reviews)
Capterra: 4.3/5 (170+ reviews)

If you are looking for an outbound email software that provides both sales engagement and data enrichment features, consider Yesware.

It allows you to set up customized outbound campaigns through channels such as automated and manual emails, phone calls, LinkedIn InMail service, and custom touches.

Moreover, you can use its database of 100M+ B2B contacts and contact enrichment capabilities to create a targeted list with your prospect’s information.

Key Features of Yesware:

Outbound Campaigns: You can set customizable multi-channel outbound campaigns on various digital channels.
Email Tracking: You can track your emails and find out when people open, click, or download them.
Integrations: Yesware integrates with popular CRMs, marketing automation, and project management tools.
Team Collaboration: It provides advanced team building and collaboration features.

Pros & Cons of Yesware

Pros	Cons
It has a free Outlook and Google extension that helps you track and measure email performance.	The UI/UX is very outdated.
Yesware has attachment tracking features that show when recipients view attachments.	There are no warm-up and deliverability features.
You can build unlimited teams.	–
It has a meeting scheduler.	–

Pricing Plans (Billed Annually)

Free Forever: $0 Seat/mo
Pro: $15 Seat/mo
Premium: $35 Seat/mo
Enterprise: $65 Seat/mo
Custom: Customized Pricing Plan

Yesware is the Best Cold Email Marketing Tool For:

Sales reps who extensively use Salesforce are looking for an email outreach tool to manage leads and customer data.

What do Users Have to Say?

Source: G2

11. MixMax

G2: 4.6/ 5 (1,300+ reviews)
Capterra: 4.6/5 (230+ reviews)

If you are looking for cold emailing software that helps you reach out to your prospects through multiple channels and has advanced reporting capabilities, MixMax is the perfect solution.

Apart from offering automated outreach capabilities, it also allows you to track emails, tasks, and reminders and receive real-time alerts using AI.

Key Features of MixMax

AI Compose: You can generate email copies and subject lines in seconds with the help of a writing assistant.
Round Robin: MixMax allows you to embed a calendar or create shareable links that include your entire team’s availability.
Inbound Lead Routing: With this feature, you can automatically distribute leads and assign them to the right team members based on specific criteria, availability, etc.
Message Insights: You will receive a detailed report on the messages and attachments you send to your prospects.

Pros & Cons of MixMax

Pros	Cons
To make your emails more interactive, you can directly add elements like polls, surveys, calendar invites, and embedded videos.	CRM integrations with Salesforce or HubSpot are available in the higher pricing plans.
MixMax allows you to use one-click scheduling and send calendar invites, meeting notifications, and reminders.	The platform can be a bit tricky to use.
It allows you to increase your productivity with apps like LinkedIn Sales Navigator, HubSpot, Gong, etc.	–

Pricing Plans (Billed Annually)

Free Plan: $0/user/mo
SMB: $29/user/mo
Growth: $49/user/ mo
Growth + CRM: $69/user/ mo
Enterprise: Custom Pricing

MixMax is the Best Cold Email Marketing Software For:

It is ideal for revenue teams looking for robust sales engagement platforms with an intuitive interface.

However, it is not ideal for companies that need super-advanced reporting or in-depth outreach features for larger-scale campaigns.

What do Users Have to Say?

Source: G2

12. Outreach

G2: 4.4/5 (3,000+ reviews)
Capterra: 4.6/5 (290+ reviews)

Outreach has a robust cold email system that helps you automate and optimize your outbound campaigns.

In fact, you can choose this cold outreach tool if you’re looking for more than just a cold email automation platform, as it helps you automate your entire sales cycle.

It has advanced sales automation features like pipeline management with built-in capabilities to assess the quality and maturity of the pipeline.

Moreover, Outreach’s pipeline management feature allows you to spot risks or leakages in the pipeline at an early stage, giving you enough time to overcome possible bottlenecks.

Key Features of Outreach

Sales Forecasting: With Outreach’s built-in scenario modeling, you can predict outcomes.
Revenue Intelligence Software: It analyzes your conversations with your prospects and gives insights from them to optimize your strategies.
Sales Engagement: You can engage with prospects through different digital channels, such as email, phone calls, and LinkedIn.
Deal Management: It gives you detailed insights into every deal in your pipeline so that they can focus on closing deals.

Pros & Cons of Outreach

Pros	Cons
Most of the features, like revenue intelligence software and sales forecasting, are AI-powered.	Pricing plans are really expensive.
It has a cold email CRM that syncs all customer and engagement data across different channels, such as email, LinkedIn, and calls.	The learning curve can be a little steep.
Outreach has a smart email assistant that helps you write unique emails.	–
It offers various free resources, such as a Pipeline Generation Calculator, Sales Deal Health Quiz, Customer Churn Risk Quiz, and Sales ROI Calculator, to help you optimize your strategy.	–

Pricing Plans (Billed Annually)

Customized pricing plans.

Outreach is the Best Cold Email Outreach Software for:

Large-scale businesses that want to make their sales team more efficient and help them to achieve maximum of their targets.

What do Users Have to Say?

Source: G2

13. Reply.io

G2: 4.6/5 (1,300+ reviews)
Capterra: N/A

Reply.io is one of the best AI-powered cold email platforms. It allows you to add unlimited email addresses and send unlimited emails to your prospects.

Moreover, you can Semi-automate your LinkedIn tasks by adding them manually to your sequence. You can also fully automate your LinkedIn tasks, such as sending connection requests, liking posts, leaving comments, etc.

Key Features of Reply.io

Deliverability Suite: Reply.io offers email deliverability features that ensure your emails land in the primary inbox, not the spam folder.
AI agent: You can use Reply’s AI agent, Jason, who automates finding prospects and handling responses.
ESP Matching: It automatically pairs prospects with the same email addresses.

Pros & Cons of Reply.io

Pros	Cons
It has a built-in master inbox.	The platform is buggy.
Reply.io allows you to automate multichannel outreach sequences.	The AI tools are in their early stages; therefore, there can be some issues in the accuracy.
With Mailtoaster.ai, you can warm up your email accounts.	–
It has a B2B database that is regularly updated.	–

Pricing Plans (Billed Annually)

Reply.io’s pricing plans are divided into three parts: Sales Engagement, AI SDR New and AI Chat New.

Here is the breakdown of Reply.io’s Sales Engagement pricing plan:

Email Volume: $49/mo
Multichannel: $89/user/mo
Agency: $166/mo

On its website, you can check out Reply.io’s AI SDR & AI Chat pricing plan.

Reply.io is the Best Cold Email Tool For:

This is for large teams that want to send a high volume of emails to prospects or candidates and use AI to automate the different stages of the sales cycle.

What do Users Have to Say?

Source: G2

14. Klenty

G2: 4.6/5 (370+ reviews)
Capterra: 4.6/5 (40+ reviews)

If you are looking for a cold email platform that allows you to do intent-based personalized cold outreach, Klenty should be your choice.

Moreover, it offers extensive sales engagement and intelligence features that allow you to find, engage, and convert prospects into a pipeline.

Moreover, it has AI-powered prospecting features that help you build lists by researching accounts, enriching contact data, and building a solid pipeline.

Key Features of Klenty

Multi-Mode Sales Dialer: With this feature, you can automate all the time-consuming tasks related to calling so that you can focus purely on calling.
Integrations: Klenty integrates with Pipedrive, MS Dynamics, Hubspot Zapier, Hippo Video, etc.
Conversation Intelligence: It has conversation intelligence features that review your conversations and create AI-powered summaries.

Pros & Cons of Klenty

Pros	Cons
You can directly dial Indian numbers from Klenty or your CRM for outbound calling.	Their dashboard is clumsy.
It has an AI Writer that helps you to write emails from scratch.	UI/UX is not intuitive.
Klenty has a B2B email and phone number finder called Prospect IQ.	–
Schedule IQ is a lead routing and scheduling platform that helps you to turn website visitors into booked meetings.	–

Pricing Plans (Billed Annually)

Klenty offers detailed pricing plans like sales engagement, sales dialer, conversation intelligence and prospecting data.

Here we have given the detailed breakdown of the Sales Engagement pricing plan:

Starter: $50/mo
Growth: $70/user/mo
Plus: $99/user/mo

Klenty is the Best Cold Email Software Tool For:

Small to medium-sized sales teams, startups, and businesses that focus on B2B outbound sales and want to automate their outreach.

What do Users Have to Say?

Source: G2

15. Outplay

G2: 4.5/5 (260+ reviews)
Capterra: 4.7/5 (60+ reviews)

Outplay has a cold email CRM that allows you to seamlessly sync all your important lead data and directly start multi-channel outreach through social channels like SMS, email, and phone calls.

Moreover, it has sales automation capabilities that allow you to automate your entire outbound sales funnel, helping you close deals faster.

Key Features of Outplay

Sales Analytics: Outplay offers detailed analytical reporting capabilities to monitor booked meetings, touchpoints, prospects contacted, tasks completed, etc.
Integrations: It has native integration with Vidyard, gong, etc.
Multichannel Outreach: You can reach out to your prospects through different
channels like chat, email, SMS & dialer.
Chrome extension: You can use Outplay’s browser extension to prospect on the web.

Pros & Cons of Outplay

Pros	Cons
The UI/UX is user-friendly.	The LinkedIn Integration is limited.
It allows you to track your prospects.	There are occasional performance issues, such as slow load times or lag when switching between screens.
With conversation intelligence functionality, you can use Generative AI to analyze conversations and get actionable customer insights.	–
It offers a 14-day free trial.	–

Pricing Plans (Billed Annually)

` Outplay has divided its pricing plans into two sections, i.e.

Sales engagement
Conversation intelligence

Here, we have given a detailed breakdown of the sales engagement pricing plan:

Starter: $0
Growth: $79/mo /user
Enterprise: Custom Price
Sales Agency: $149/mo

Outplay is the Best Cold Email CRM For:

The growing sales team needs a platform from which they can find, engage, track prospects and sell from a single place.

What do Users Have to Say?

16. Quickmail

G2: 4.6/5 (80+ reviews)
Capterra: 4.7/5 (20+ reviews)

QuickMail is a cold email software that allows you to build robust teams by adding unlimited team members.

To reach out to your prospects smoothly, you can utilize features like auto-warm-up, multi-channel outreach, analysis of reply sentiment, and centralization of client conversations in one place.

Moreover, the’ assign replies’ feature allows you to automatically delegate your task to your team members, enhancing effortless team collaboration.

Key Features of Qucikmail

MailFlow: You can automatically warm up with the free email warm-up tool for superior email deliverability.
Inbox Rotation: With inbox rotation functionality, Quickmail automatically rotates the mailboxes.
A/B Testing: You can test various email copies and CTAs to select the best option.
Email Scheduling: Quickmail allows you to schedule your emails in different time zones.

Pros & Cons of Quickmail

Pros	Cons
You can use the blacklist monitoring feature to monitor the companies that have been blocked.	The user interface is clunky.
Quickmail has native integration with HubSpot & Pipedrive.	It offers native integration with only two CRMs.
With advanced analytics features, you can monitor important metrics.	–
It has a free auto email warmer.	–
You can add up to 50 email accounts, even with the highest-paying plans.	–

Pricing Plans (Billed Annually)

Basic: $49/mo (5 Email Addresses)
Pro Plan: $89/mo (20 Email Addresses)
Expert Plan: $129/mo (50 Email Addresses)

What do Users Have to Say?

Source: G2

17. SmartReach

G2: 4.6/5 (40+ reviews)
Capterra: 4.7/5 (20+ reviews)

SmartReach is a fairly new cold email tool in the industry. You can add unlimited inboxes, do multichannel outreach but like other tools it does not have advanced outreach features.

Moreover, the platform is intuitive and has uploaded various helpful tutorials that can help you set up all of SmartReach’s functionalities. Also, with the integrated AI email writing assistant, you can quickly write email copies.

Key Features of SmartReach

Omnichannel outreach: You can reach out to your prospects through multiple channels like email, linkedin, WhatsApp, calling & text.
Shared-inbox: With a shared inbox, you can monitor all your replies from one place.
Prospect Management: You can manage various prospects with advanced filters.
Detailed Analytics: SmartReach’s detailed analytics give you a detailed overview of your outreach efforts.

Pros & Cons of SmartReach

Pros	Cons
You can send unlimited emails.	It is unsuitable for lead generation agencies and individuals wanting to scale their outreach.
With SmartReach, you can reach out to your prospects through multichannel outreach.	The website design is very outdated.
You can do unlimited email warm-ups.	Limited integration functionalities.
It has a separate hiring tool.	–

Pricing Plans (Billed Annually)

Customized pricing plans.

What do Users Have to Say?

Source: G2

18. GMass

G2: 4.8/ 5 (1,000+ reviews)
Capterra: 4.8/5 (1,100+ reviews)

You should consider GMass as a cold email software if you need a tool that directly works inside your Gmail and Google Workspace accounts. Moreover, you can send automated email follow-ups and send unlimited emails using Gmail.

Apart from these features, it offers almost similar features to other cold email tools, such as email personalization, email verifier, etc., mentioned in our list.

Key Features of GMass

Set Mass Email Campaigns: With Gmass’s distribution technology, you can send unlimited emails.
Email Verifier: Gmass’s verifier feature allows you to check the quality of your list, test links, & fix spam triggers.
Mail Merge: You can integrate Google Sheets with Gmail and use the mail merge personalization feature.
Email Polling: Gmass allows you to create and embed polls in your emails.

Pros & Cons of GMass

Pros	Cons
Suitable for sending bulk emails using Gmail.	No unified inbox.
Amazing email deliverability features.	Lacks advanced features for cold email outreach.
You can directly import prospects from Google Sheets.	The user interface is outdated and clunky.
It has a built-in email verifier to reduce hard bounces.	–

Pricing Plans (Billed Annually)

Individual

Standard: $225 / year
Premium: $325 / year
Professional: $525 / year

Team

5 Users: $1450 / year
10 Users: $2650 / year
25 Users: $6000 / year
50 Users: $11000 / year
100 Users: $17950 / year

What do Users Have to Say?

Source: G2

19. Uptics

G2: 4.5/5 (50+ reviews)
Capterra: N/A

Uptics is a cold email software tool that can streamline your outreach campaign. Moreover, it has a cold email CRM that will enable you to monitor and manage your warm up process , multi-channel sequences, and lead nurturing campaigns.

Also, it has advanced sales automation features that allow you to optimize your strategy to get more conversions.

Key Features of Uptics

AI-Personalization: You can use AI to personalize your outreach campaigns at scale.
Email WarmUp: Uptics allows you to warm up your email accounts automatically, ensuring your emails hit the primary inbox.
Lead Nurturing: The ‘Lead Looping Sequence’ feature allows you to continuously contact your prospects and keep your leads warm until they are ready to convert.
Email Validation & Finder: It has a built-in email validation tool that helps you to verify your prospect emails automatically.

Pros & Cons of Uptics

Pros	Cons
It offers AI-AB testing functionality.	There is a learning curve involved.
Upticks allows you to do multi-channel outreach.	Upticks offers limited integration options. You can only use Zapier and webhooks integration capabilities.
With the Spintax feature, you can send unique emails.	–

Pricing Plans (Billed Annually)

Prospect: $99/mo
Convert: $299/mo
Cold to Gold services: $499/mo (paid quarterly)

Uptics is the Best Cold Email Marketing Tool For:

Sales teams, growth marketers, and outbound agencies that need to scale their cold email outreach while managing complex sales workflows.

What do Users Have to Say?

How to Choose The Best Cold Email Software?

You may feel anxious after seeing so many cold email tools.

Honestly, I can’t definitively tell you which one is best because choosing the ideal cold email software depends on various factors.

Curious to know what they are?

Here are the key factors to consider when choosing cold email software

1. Essential Cold Email Features

Why are you considering buying cold email software?

Because you want to automate the manual tasks of sending emails, warming up email accounts, writing personalized emails, etc.

Therefore, you should look for these essential features in cold email software:

Email Personalization
Personalization plays an important role in the success of your cold email campaigns. Make sure you choose a cold email tool with personalization capabilities, such as merge tags, which allow you to dynamically insert custom variables like your prospect’s first name, last name, company name, industry, etc.

Cold Email Automation
The cold email tool you choose should be able to automate your cold emails, schedule time and seamlessly add follow-up emails to ensure efficient campaign management

Deliverability Suite
Email deliverability is the make-or-break factor of your cold email campaigns. Ensure the cold email tool you prefer has advanced email deliverability functionalities to prevent your emails from landing in the spam folder.

A/B Testing
A/B testing functionality allows you to test your emails and determine what works best for your prospects. Make sure the cold email tool you choose has this feature.
PS: Saleshandy allows you to test up to 26 variants of your emails.

Reporting and Analytics
How can you effectively track the performance of your cold email campaigns? With robust reporting and analytical features that help you track open rates, click-through rates, reply rates, and other metrics. Therefore, go for a cold email platform that provides these capabilities.

Integration Capabilities
Seamless integration capabilities are important to ensure efficiency. Ensure your cold email tool integrates with popular CRMs and other automation tools, ensuring smooth data flow and workflows across larger organizational structures.

2. Cost-effective Pricing Plans

Once you have found a cold email tool with all the basic features, you should compare the pricing plans and the features included. This is known as a cost-value analysis.

Go with the cold email software that offers good value for money, like Saleshandy. With Saleshandy, you can connect unlimited email accounts and clients, and the basic plan offers many advanced features.

3. Scalability

After evaluating pricing plans, you should check that the tool can handle increasing volumes of emails, advanced team management, and growing prospect lists as you scale your outreach campaigns.

4. Customer Support

Last, before buying cold email software, check the response time, availability, support channels, and quality of assistance provided. Moreover, the tool should have its resource base – an extensive FAQ library that users can access to solve common problems and learn more about using the software effectively.

Once the cold email software of your choice matches the above criteria, congratulations! You’ve found your match – go for it!

Pick the Best Cold Email Software

If you’ve read till here, you are serious about your cold email automation needs. We would love it if you decided to move forward with Saleshandy.

But honestly, we care more about you picking cold email software, at least—yes, we do not care if it’s even our competitors. We can’t bear seeing you waste your precious time manually sending cold emails and missing multiple opportunities to scale your business.

FAQs

1. What Is a Cold Email?

Cold emailing is an outbound outreach strategy that helps you connect with potential customers and generate leads. It involves sending highly personalized emails to prospective clients without prior connection. Moreover, cold emails are cost-effective and highly scalable.

2. Why Should You Invest in an All-In-One Cold Email Software?

Investing in cold email software gives you all the functionalities you need to maximize the impact of your cold email campaigns.

With an all-in-one cold email software like Saleshandy, you can automate your follow-ups and email deliverability process, find leads, and schedule emails based on your recipients’ time zones to book more meetings.

3. What Are the Important Features You Should Consider While Selecting the Best Cold Email Software?

Choosing the best cold email outreach solution can be a make-or-break deal for your business. Hence, you should consider the following factors:

Customizable automation & workflow capabilities
Deliverability tools
A/B testing
Customer support
Pricing structure
Analytical & reporting capabilities

4. Can You Send Bulk Emails via Cold Email Software?

Obviously, you can send bulk email campaigns through cold email software. In fact, by using a cold email automation tool for sending mass emails, you can be assured of maximum inbox placements.

We wrote a blog on sending 10,000 emails at once, showing a detailed process with which you can send bulk emails with both Gmail and Saleshandy. We also demonstrated why it’s best to send mass emails using cold email software.

Source : https://www.saleshandy.com/blog/cold-email-software/