18 Best Email Outreach Tools to Get More Leads (2024)

Email outreach is a great way to connect with potential customers, generate leads, and close deals. However, it can be time-consuming and tedious to do all things manually.

We understand your problem, but you are not alone. Many businesses face similar challenges, and they are constantly working towards saving more of their time and moving towards automating their outreach tasks.

That’s where an email outreach tool can come as a savior. But the problem is that there are many email outreach tools on the market, and choosing the right one is, again, a painstaking task.

No worries; we’ve done the work for you and compiled a list of the best email outreach tools in the market. But before that, let’s get an overview of what email outreach tools are and how they can benefit your outreach efforts.

Best Email Outreach Tools: Table of Contents

• Alternative email outreach tools
• How to choose the right email outreach tool?
• How Saleshandy is the right tool for email outreach?
• Conclusion
• Frequently Asked Questions (FAQs)

18 Best Email Outreach Tools to Checkout

We have discussed the benefits of using an email outreach tool. Now let’s look at the numbered bullet list that we have put together of the top email outreach tools:

• Saleshandy
• Lemlist
• Instantly
• Smartlead
• Woodpecker
• Quickmail
• Apollo.io
• Mailshake
• Klenty
• Yesware
• Close.com
• SmartReach
• Outreach.io
• Uptics
• Snov.io
• Reply.io
• MixMax
• Salesblink

1. Saleshandy

G2 Rating: 4.6/5 (500+ reviews)

Saleshandy is the best cold email tool that helps streamline your outreach efforts to get better results. The ease of use with high email deliverability, hyper-personalization, cost-effectiveness, and scalability makes it one of the best email outreach solutions available in the market. Using Saleshandy, various professionals can auto-pilot their outreach campaign and achieve the desired goal.

Key Features:

• Advance Email personalization
• Sender Rotation
• Sequence Score
• CRM Integrations

1. Advance Email personalization features – Saleshandy offers advanced personalization features like “Merge Tags” and “Spintax.” With Merge Tags, you can customize your email content using predefined or custom tags, ensuring each message is specifically tailored to your prospects. Meanwhile, the Spintax feature helps you generate multiple variations of your core message, so each prospect receives a unique version without additional effort.

2. Sender Rotation – Sender Rotation allows you to connect unlimited email accounts and rotate them randomly while sending cold emails. By Spreading your outgoing emails across multiple email accounts, this feature boosts email deliverability and prevents your email from ending up in spam folder.

3. Sequence Score – With Sequence Score, you can evaluate if your email sequences are optimized for optimum results. It scores your sequence based on a combination of three key elements – email account setup, sequence setup, and email writing.

4. CRM Integrations – You can connect Saleshandy to your CRM platform like Zoho, HubSpot, or Pipedrive. Saleshandy has bi-directional native integrations with these platforms, which synchronizes data seamlessly between the tools.

Pricing:

Saleshandy presents three pricing plans, each tailored to meet distinct requirements. Below is the pricing table for yearly plans.

1. Cold Emailing

• Outreach Starter – $25/Month
  • 2,000 Total Prospects
  • 10K Emails per Month
• Outreach Pro – $74/Month
  • 30K Total Prospects
  • 125K Emails per Month
• Outreach Scale – $149/Month
  • 60K Total Prospects
  • 250K Emails per Month
• Outreach Scale Plus – $219/Month
  • 100K Total Prospects
  • 350K Emails per Month

2. Lemlist

G2 Rating: 4.2/5 (129 Reviews)

Lemlist is a cold email outreach tool that comes with features like email automation, email scheduling, and follow-up. But apart from these features, Lemlist is also known for its special feature, lemwarm, which helps you to automate the warm-up email process for new emails. 

Features:

• Personalize your emails (first name or brand name) and images.
• Set auto-follow-ups and schedule your emails
• Lemlist takes care of your email deliverability with its lemwarm feature. It makes sure your email doesn’t land in spam.
• Seamlessly integrate with your email service provider and other CRM tools.

Pricing:

• The email starter plan, priced at $39 per month per sending email, offers customizable email campaigns, mail merge tags, and custom reports & analytics.

• The email pro plan, priced at $69 per month, offers personalization, automated follow-ups, CRM integrations, campaign A/B testing, and API access.

• The multichannel expert plan, priced at $99 per month, offers everything in the email pro plan, plus Linekdin prospection, cold calling prospection with Aircall, custom landing page, and much more.

3. Instantly

G2 Rating: 4.9/5 (3,061 Reviews)

Instantly is a multi-channel sales engagement platform focused on helping you close more deals by engaging your prospects on multiple channels like emails, calls, Linkedin, etc. It is a famous tool among agencies because of its pricing system, which offers unlimited email warmups and allows connecting unlimited email accounts for outreach. Moreover, it provides a Unibox where the user can see all the incoming emails in one inbox, no matter how many email accounts you have connected.

Features:

• Unlimited email warmup to achieve better email deliverability.
• A/B testing of cold emailing helps you choose the best version of email copy that works for you.
• Automated follow-up emails so you do not have to send reminder emails manually.
• Detailed analytics of each campaign for better decision-making
• Integrations with multiple marketing tools and CRMs for data sync.

Pricing:

• Growth – $30 per month (Billed Annually)
• HyperGrowth – $77.6 per month (Billed Annually)
• Enterprise – Contact the sales team for pricing

4. Smartlead

G2 Rating: 4.8/5 (197 Reviews)

Smartlead is a popular email outreach tool that focuses on helping businesses automate and scale their email outreach campaigns. It has features that cater to both beginners and email marketing professionals. It creates highly personalized cold email campaigns while still maintaining email deliverability. It also offers unlimited email warmups so users can get their email accounts ready before starting a large campaign.

Features:

• Unlimited Email Warmup for warming up your email accounts before you start scaling your campaign
• AI-powered email personalization helps you personalize each of your cold emails for better results and deliverability.
• Unified Master Inbox to track replies from multiple email accounts in one single inbox
• Easy team collaboration by adding multiple team members and managing them from a single dashboard

Pricing:

• Basic – $34 per month (billed annually)
• Pro – $79 per month (billed annually)

5. Woodpecker

G2 Rating: 4.3/5 (41 reviews)

Woodpecker is a cold email outreach tool that is designed especially for an outreach larger audience by sending email campaigns and follow-ups. Woodpecker comes with a unique feature where you can split your agency and personal work. If you are an agency, with this unique feature of the agency portal, you can send campaigns and keep your data safe. Along with that, you can generate leads and manage clients by saving much time.

Features:

• Allows you to run an A/B test and send follow-up emails. 
• Email verification and validation within your compose box. This feature makes sure your email deliverability is not affected.
• Easy team collaboration. All your teammates can see the clients in one dashboard.  
• Once your email is sent, it offers you stats so you can make your next move accordingly. (open rates, reply rates, click-through rates, and bounce rates.)  

Pricing:

Woodpecker has priced based on the prospect you contact monthly:

• $25 per month per email slot to reach 500 prospects in a month.

• $41 per month per email slot to reach 1,000 prospects in a month.

• $56 per month per email slot to reach out to 2,000 prospects in a month.

6. Quickmail

G2 Rating: 4.6/5 (78 Reviews)

QuickMail.io is another easy-to-use email outreach tool with simple email automation and sales engagement features. This tool is designed to work with a team and improve your team’s email productivity. It has integrations with Gmail, G Suite, Outlook, and other email services for easy email sending.

Features:

• Quickmail automates your email warm-up at no cost at all, so you can maximize your email deliverability.
• Automatically import your prospects from Google Sheets. Each time a change is made in the sheet will automatically update on Quickmail via authorization access.

Pricing:

• The free plan offers 3000 emails sent per month, free auto warmer with MailFlow, ten email addresses, and 1000 prospects storage.

• The basic plan, priced at $49 per month, offers 30,000 emails sent per month, 10,000 prospect storage, Zapier integration, and blacklist monitoring.

• The pro plan, priced at $89 per month, offers 100,000 emails sent per month, 50,000 prospect storage, Hubspot & Pipedrive CRM, Zapier, and API access.

Also check: Quickmail Alternatives

7. Apollo.io

G2 Rating: 4.8/5 (7000+ Reviews)

Apollo.io is a popular email outreach tool that allows businesses to find prospects, enrich their data, and execute a multi-step cold email sequence campaign to help them generate leads. It has an extensive B2B database where companies can find email addresses, phone numbers, and other details of their ideal customer profiles and activate email outreach sequences to reach out to them. The tool offers integration support with third-party marketing tools and CRMs and supports major ESPs when sending emails.

Features:

• Apollo keeps its data updated so you always get the latest data about your prospects, whether it’s email or phone numbers.
• Highly personalized cold email sequence automation through merge tags.
• Easily sync your data with popular marketing tools and CRMs
• Access verified phone numbers and emails of your prospects easily.

Pricing:

• Basic: $49/mo/user
• Professional: $79/mo/user
• Custom: Starts $5k per year

8. Mailshake

G2 Rating: 4.7/5 (229 Reviews)

Mailshake is one of the top-rated cold email outreach tools. It is prevalent among people from Sales, PR, Influencers, bloggers, etc. This tool is used to build a relationship, promote content and create brand awareness. Mailshake is known for its suggestions which you can use while sending the email campaign, where you can select from PR pitches, guest blogging, etc.

Features:

• All email outreach processes can be automated within minutes. Campaigns can be personalized and tracked; automated follow-up with different sending sequences can be added. Sending schedules can be customized for individual recipients.
• Monitor open, clicks, and reply rates for each email in your campaign. Identity leads with Mailshake’s lead drivers. Use A/B testing to improve your performance over time.
• All leads can be managed on Mailshake with their lead catcher feature. You can also have bird’s eye views of each prospect and their interaction with your brand. 
• Automatically send lead data to the CRM system with their third-party integrations.

Pricing:

• The starter plan, priced at $29 per month, offers sending up to 1,500 emails per month, and 50 free data finder credits.
• The email outreach plan, priced at $59 per month, offers mail accounts from any provider, email personalization, advanced scheduling and throttling, and automated email sequences.
• The sales engagement plan, priced at $99 per month, offers a phone dialer, social selling, 10k list-cleaning credits per month, and 10k recipients per campaign.

9. Klenty

G2 Rating: 4.6/5 (287 Reviews)

Klenty is a simple email outreach tool that helps you to send personalized email campaigns according to your scheduled time. You can add follow-up stages to the email campaigns to make them even more productive.

Features:

• Easy CRM integration like Zoho, Hubspot, Salesforce, Slack, and Pipedrive.
• Klenty offers an in-built template library that works in your inbox. Also, get template reports and prospects’ activity history.
• Real-time tracking helps you improve your engagement.
• Complete customer support. Kelly offers in-app customer support.

Pricing:

• The startup plan, priced at $50 per month, offers email cadences, API, Zapier integration, Gmail plugin, mail merge, and more.

• The growth plan, priced at $70 per month, offers all in the startup plan plus sales playbooks, multi-channel outreach, CRM integrations, intent score, and more.

• The pro plan, priced at $100 per month, offers everything in the growth plan plus Page Engagement Tracking, Form submission tracking, and much more.

10. Yesware

G2 Rating: 4.4/5 (799 Reviews)

Yesware is suitable for sales professionals who are actively working with emails. From prospecting and scheduling meetings to follow-ups – everything happens in your inbox.

Features:

• Yesware integrates into your Outlook or Gmail inbox, allowing you to keep the workflow moving. 
• You can connect your Salesforce and LinkedIn Sales Navigator as well.
• It offers weekly email performance stats to measure the success of your campaign.  
• Easy email tracking to understand what works and what doesn’t.

Pricing:

• The pro plan, priced at $19 per month, offers unlimited email tracking, unlimited attachment tracking, unlimited email templates, a meeting scheduler, and response insights.

• The premium plan, priced at $45 per month, offers everything in the pro plan plus unlimited campaigns, unlimited shared campaigns, unlimited shared templates, and team reporting.

• The enterprise plan, priced at $85 per month, offers everything in the premium plan plus the Salesforce inbox sidebar, Salesforce bi-directional activity sync, import leads/contacts to campaigns, and Salesforce reporting.

11. Close.com

G2 Rating: 4.7/5 (1354 Reviews)

Close.com is a leading CRM tool designed for small and medium-sized businesses looking to scale their outreach efforts and close prospects. It offers a very streamlined sales process workflow, which saves time for the sales team and helps them with effective outreach for better closure rates. This tool allows sales teams to cold call, email, and SMS their prospects from one place.

Features:

• Close integrates calls, emails, and SMS everything in one place so you can reach out to your prospects through any channel by using Close.
• It allows you to send automatic follow-ups to your prospects when they do not respond after a specific duration.
• Easy management of leads and sales pipeline. One can see the whole sales pipeline and predict the revenue.
• Third-party integrations make syncing data between multiple tools much easier for better workflow.

Pricing:

• The Startup plan, which costs $49/user/month, offers built-in calling, emailing, and texting features and a unified inbox to track everything.
• The Professional plan, which costs $99/user/month, offers everything in the Startup plan plus automatic follow-ups.
• The Enterprise plan, costing $139/user/month, offers everything in the Professional plan plus more calling and emailing limits, reps with personalized call coaching, and more.

12. SmartReach

G2 Rating: 4.7/5 (54 Reviews)

SmartReach is a sales engagement platform that helps sales teams, recruiters, and marketing teams with cold email outreach efforts. It focuses on automating cold emails and their follow-ups. It is full-fledged with all the basic and nice-to-have features, like inbox rotation, multichannel touchpoints, and more, that make your outreach faster and easier.

Features:

• The automated follow-up feature helps sales teams with sending reminder emails.
• The built-in warmup feature lets you warm up your email accounts to scale your outreach.
• A/B testing subject lines and emails can help you determine what works for your cold emails and what doesn’t.
• Deliverability monitor shares insights on open, reply, and bounce rates to optimize your campaigns.

Pricing:

• The Sales Engagement Starter plan costs $33 per month (billed annually) and covers up to 1000 contacted prospects, up to 5000 stored prospects, and unlimited email sending.
• The Sales Engagement Professional plan costs $66 per month (billed annually) and covers up to 3000 contacted prospects, up to 15000 stored prospects, and unlimited email sending.
• The Sales Engagement Expert plan costs $108 per month (billed annually) and covers up to 10,000 contacted prospects, up to 50,000 stored prospects, and unlimited email sending.

13. Outreach.io

G2 Rating: 4.3/5 (3,142 Reviews)

Outreach.io is used widely when you want to reach a lot of people, like sales representatives, lead generators, account executives, bloggers, influencers managers, etc., for engaging with prospects, identifying potential, or growing a sales pipeline. Now with Outreach.io, all the pain of data entry and critical repetitive tasks are never forgotten. With these prospecting superpowers, the user can start more conversations and book more meetings.

Features:

• Smart follow-up: AI and ML backed, Always-On-Assistant, which takes important customer information and updates all the data that you have, even when they are out of the office, and helps you to target the customer accordingly.
• Outreach global sidebar: You can now access the most important tasks of your day from this sidebar from anywhere in the tool. Be it replying to customer feedback or scheduling any meeting, all this from one central hub.
• Salesforce integration: All the meetings booked, call made, or emails sent are logged in Salesforce with the most reliable BiDirectional syncing.

Pricing:

• You need to get in touch with their sales team to get pricing.

14. Uptics

G2 Rating: 4.5/5 (58 Reviews)

Uptics is a cold emailing platform designed to help small—to medium-sized businesses with outreach automation. Sales teams use this tool to reach out to prospects to pitch their products and services. Many users find lead generation, email outreach, and pipeline management easier with Uptics. It also offers third-party integrations, which make the sales process much faster and easier.

Features:

• Multi-channel outreach helps the user reach out to their prospects through multiple channels, such as emails, calls, LinkedIn, and others.
• Email warmup helps users warm up their email accounts before they scale their outreach to achieve maximum deliverability.
• A/B testing for your emails shows which version of your emails or subject lines your prospects open and click on the most.
• The lead scoring feature assigns prospects a score based on their activity and engagement, helping sales teams focus on the most promising prospects.

Pricing:

• The Prospect plan, which costs $99 per month, is best for teams that are just starting out. It offers 25,000 contacts and lets you connect 25 email accounts.
• The Convert plan costs $299 per month and helps sales teams scale their outreach by offering 100,000 contacts and up to 100 email accounts.

15. Snov.io

G2 Rating: 4.5/5 (262 Reviews)

Snov.io is an excellent premium and free outreach email tool used vividly by bloggers, recruiters, sales executives, and marketers to reach a mass audience. With an inbuilt domain email search, find emails based on domain and company name features, and you get information about your potential audience. With this email outreach tool, you can get real-time notifications whenever the recipient opens the email. You don’t need to continuously open your email and wait for a reply.

Features:

• Email Finder: After downloading the Chrome extension, you can add the email addresses of any website that you visit. All the emails present on the particular page will be scanned and saved. 
• Email Verification: Snov.io provides an email verification feature, which lets you verify any email list before sending out an email campaign. This will reduce the bounce rate and increase deliverability.
• Tech Checker: For agencies and bloggers, they need to know what technology their client is using. Tech Checker does that for you. You can filter companies based on their size, location, language, and Industry.

Pricing:

• The starter plan, priced at $30 per month, offers 1000 credits, 5,000 email recipients, unlimited sender accounts, and one mailbox warm-up.

• The pro plan, priced at $75 per month, offers 5000 credits, 10,000 email recipients, unlimited sender accounts, and three mailbox warm-ups.

• The managed service plan, priced at $2,999 per month, offers custom lead generation & outreach campaigns.

16. Reply.io

G2 Rating: 4.6/5 (1340 Reviews)

Reply.io is another popular email outreach tool that helps sales teams automate and scale their email outreach efforts. The tool provides a free email warmup with a deliverability suite inbox and a centralized inbox to manage all the replies in one inbox. When you subscribe to its basic annual plan, its pricing costs as little as $29 per month, making it a perfect choice for solopreneurs or agencies just starting. This tool also offers advanced analytics and reporting of your campaign so you can present it to your clients to better understand what’s going on in their project.

Features:

• Multi-channel Outreach allows you to reach your target audience through multiple channels, such as emails, calls, and even LinkedIn.
• AI-powered email writing and a built-in library of templates make it easier to write your first reach-out sequence.
• Email and phone automation allow the user to follow up through multiple channels, increasing the chances of getting a response from the prospect.
• Advanced Analytics of your campaigns to know what’s going on in the outreach project and to get an overall idea.

Pricing:

• Email Volume: Starts at $29 per month (billed annually)
• Multi-channel: $53 per use per month (billed annually)
• Agency: $166 per month (billed annually)

17. MixMax

G2 Rating: 4.6/5 (1383 Reviews)

MixMax is one of the easiest-to-use email outreach tools out there. It helps with lead generation, cold emailing, and multi-channel outreach. This tool is famous for its simplicity and automation capabilities, allowing sales teams to generate more leads with minimum effort. It will enable users to engage prospects, track interactions, and manage tasks from a single dashboard.

Features:

• Launch automated email sequences with MixMax that send personalized automated emails and reminder emails to initiate a conversation with your prospects.
• MixMax offers insightful email tracking analytics, which shows open, reply, and bounce rates, helping you improve your campaigns.
• It offers scheduling and calendar integration, which helps users easily track their calendars and schedule/reschedule appointments with just one click.
• CRM integration with third-party CRMs, including HubSpot, Salesforce, Pipedrive, and more, makes this tool a perfect fit for sales teams using those CRMs.

Pricing:

• SMB Plan costs $29 per user per month
• Growth Plan costs $49 per user per month
• Growth + Salesforce Plan costs $69 per user per month, ideal for users who want to sync these tools with their Salesforce accounts.

18. Salesblink

G2 Rating: 4.5/5 (149 Reviews)

Salesblink is a cold email outreach tool that puts your outreach on autopilot with its BlinkGPT AI feature that sends automatic reminder emails if the prospect does not respond. Both B2B and B2C businesses are using Salesblink to reach their target audience through cold email campaigns. It provides email warmup, integrations, etc., making the whole outreach process much easier, so many business professionals choose Salesblink for their cold email campaigns.

Features:

• Allows you to launch personalized sequences with BlinkGPT AI.
• The meeting scheduler feature lets the prospect book a meeting that syncs between time zones.
• It offers a Unified Inbox feature where users can check all replies in one inbox despite using multiple email addresses.
• The user can warm up their email accounts with the Email Warmup feature.

Pricing:

• Scale plan – $29/month
• Growth plan – $99/month
• Business plan – $199/monthn

How to Choose the Perfect Email Outreach Tool

When it comes to selecting the ideal email outreach tool, there are several key factors to consider. Let’s dive into some key factors that you definitely consider to make the right choice:

1) Personalization and customization: You want a tool that allows you to tailor your emails to each recipient, making them feel unique and relevant. Being able to merge fields, such as names or company details, can significantly enhance the personal touch.

2) Scheduling and automation: It should offer you the convenience of setting up automated email sequences, saving you time and effort. Look for features like drip campaigns or follow-up reminders, which can streamline your outreach process.

3) Easy inbox management and replies: The tool should provide a user-friendly interface that allows you to efficiently organize and track your emails. Look for features like categorizing or labeling conversations, as well as the ability to handle replies directly within the tool.

4) Analytics and reporting: You want to be able to track the success of your campaigns, measure open and click-through rates, and gain insights into your recipients’ behavior. Look for tools that offer comprehensive analytics and reporting features to help you optimize your outreach strategy.

5) Pricing and scalability: Consider your budget and the scalability of the tool. Ensure that the pricing plans align with your needs and growth potential. Some tools offer tiered pricing based on the number of contacts or features, so choose one that suits your requirements.

By evaluating these factors, you can make an informed decision and find a tool that meets your specific requirements. 

Now let’s see how Saleshandy passes all the above factors and servers as the best all-in-one email outreach solution in the market.

How Saleshandy Is the Right Tool for Your Email Outreach Needs

Saleshandy is one of the best cold email automation tools, allowing you to send highly personalized emails at scale with the highest email deliverability. 

It sends out cold emails one by one, making them appear to be sent manually, mimicking human-like sending approaches. Also, you can easily manage the number of replies on the email sent using Saleshandy and respond to them from a single place in a unified inbox.

• Personalization:  Saleshandy’s personalization capability for your cold emails helps you get connected with the users. You can use Saleshandy’s unique abilities like being able to use merge tags like name, company name, job titles, city, etc. You can also create new custom merge tags to generate more engagements and drive better results at your email campaigns.
  
• Automation: Saleshandy offers robust automation capabilities, including features like automated follow-ups, email tracking and more. These functionalities effectively minimize the time and energy required to send emails on a larger scale, streamlining the communication process.

• Deliverability: Utilizing various email deliverability strategies, Saleshandy employs techniques like email warm-up and custom domain tracking. These methods work in tandem to guarantee that your emails reach the intended recipients’ primary inboxes, rather than getting lost in spam folders.

• Sender Rotation: Saleshandy helps you to effectively scale your outreach with Sender Rotation. It helps you connect multiple email accounts to your sequence with higher prospects. What it does is send emails in the sequence with different emails rotationally. Resulting in higher deliverability without putting in much effort.

• Unified inbox: Saleshandy’s unified inbox allows you to manage all the replies from our prospects in one place. Making it easy for you to track the prospects pipeline and streamline your further outreaches.

• Cost-Effective and Scalable: Saleshandy presents an economical and scalable option, featuring adaptable pricing schemes tailored to businesses of various scales. It enables sending a substantial volume of daily emails without triggering spam filters.

• Sequence Score: The Sequence Score feature in Saleshandy offers users insights into potential issues within their outreach configuration, empowering them to take proactive steps to resolve these issues. This leads to enhanced results and outcomes.

• Prospect outcome: Prospect Outcome helps to enhance deal flow management. Inside the product now, you can assign stages to your leads and the users can focus on high-value sales through a synchronized workflow.

Conclusion

To sum up, picking the right email outreach tools can easily improve your communication and outreach. We checked out the different options and found some tools that really stood out as the best in the market.

These tools have features like automated emails, personalized templates, and detailed analytics. They make it easier to manage your outreach campaigns and get more done. Whether you’re a small business or a big company, these tools can help you connect with your target audience and build stronger relationships. 

So, take your time to think about what you need and choose the tool that fits your goals and budget. That way, you can get the most out of your email outreach efforts.

Frequently Asked Questions (FAQs)

1. What is an email outreach tool?

An email outreach tool is a software that helps you automate your email outreach campaigns. It lets you send personalized emails automatically, and even sends follow-up emails on its own. You can run and track multiple email campaigns and measure the performance of the email outreach tool.

2. How can an email outreach tool benefit my business?

Email outreach tools can enhance your efficiency by automating the process of sending emails. This means you can reach potential clients faster and close more deals in less time.

3. How do I choose the right email outreach tool for my needs?

There are several factors you need to consider such as features, ease of use, integration capabilities, pricing, and more while choosing an email outreach tool.