Renewal Realities: Navigating the Challenges of Client Retention
The 5th Annual Media Sales Report asked salespeople where their jobs are getting easier and where they are harder. 31% of salespeople responded that renewing clients is more challenging than ever before.
It’s indeed crucial to recognize the evolving dynamics of client renewals in today’s market landscape. With the increasing options available to clients, retaining them has become more challenging and important than ever before.
Here are some effective retention strategies that can be implemented throughout the sales process.
Source : https://blog.thecenterforsalesstrategy.com/navigating-the-challenges-of-client-retention