Monthly giving is vital. If you’ve been following me for even a short time, you know how important I know it is. Did you know…
“Sixty percent of donors under 35 give monthly.”
“The average monthly gift is $24, or $288 a year.”
“Monthly donor retention rates: 90 percent and up (double the average donor retention rate of 45 percent!)”
When you think about growing your nonprofit’s sustainer program, are you thinking about your monthly giving case for support?
Have just a few donors who are giving on a monthly basis or a monthly giving program that’s slow to grow? One of the best things that you can do is to make a phone call to the monthly donors you do have. After all, you should feel honored to know that they’ve made a special commitment.
Orbis, a nonprofit dedicated to fighting blindness in communities around the world, knows the value of their monthly supporters. In spotlighting a monthly donor named Nancy through sharing her story, they’re showing how much monthly donors mean to their organization and mission. You can use any day of the year to let your donors know you care about them, but doing it on Valentine’s Day amps up the donor love.
The post Power of Storytelling | Orbis shows donor love on Valentine’s Day appeared first on Pamela Grow.