After launching last year back in September, musician and entrepreneur Alicia Keys is ready to release more products for her new lifestyle brand, Keys Soulcare. Keys Soulcare will unveil six dermatologist-developed clean skincare offerings, after rolling out the first three in December 2020.
The latest offerings, which are inspired by Key’s own skincare journey and love of ancient beauty rituals, were created with Keys and board-certified dermatologist and co-founder of clean beauty pioneer WƎLL PEOPLE, Dr. Renée Snyder.
It’s the @AliciaKeys glow for us New skincare offerings are coming on 1/14, created with clean ingredients to nourish all skin types.
— Keys Soulcare (@keyssoulcare) January 12, 2021
“I’ve learned I can see people with my eyes, but it’s the spirit that shines through that makes someone beautiful,” Keys said in a written statement. “Beauty is about how we connect, how we check in with our spirits, how we accept and love ourselves. It’s paying attention to the parts inside you can’t see but you feel. This is what Keys Soulcare is about.”
The new offerings include the Golden Cleanser, Be Luminous Exfoliator, Harmony Mask, Reviving Aura Mist, Comforting Balm, and Fragrance-Free Skin Transformation Cream. They join the previously released collection of Sage + Oat Milk Candle, Obsidian Facial Roller, and Skin Transformation Cream.
“The initial idea was to create a skincare line,” said Keys Soulcare President Kory Marchisotto. “But it soon became clear that Alicia’s vision had the power to transcend beauty, to create something deeper, and that is when we became divinely aligned around our vision to blaze a new trail in beauty with Alicia as our guiding light.”
Keys Soulcare is also a sponsor of The HAPPY Org, a youth-founded organization that focuses on youth empowerment through holistic education. CEO Haile Thomas started the organization when she was just 12 years old. The HAPPY Org helps the next generation blossom into happy, healthy, and informed individuals.
You can order All Keys Soulcare offerings at keyssoulcare.com or, starting on January 14, at ulta.com. Keys Soulcare will be available at ULTA Beauty stores and in international markets in early 2021.