Facebook Gaming is helping Black gamers take their gaming career to the next level through its Black Gaming Creator Program. The two-year initiative supports the Black gaming community with $10 million in funding, in addition to other benefits.
The program reopened its applications Monday.
The Black Gaming Creator Program, which was introduced last December, is part of the $200 million commitment Facebook made to Black-owned businesses and nonprofits last June, according to Adweek.
The company also made a $25 million commitment to support Black creators via its We the Culture program last June.
Benefits provided via the program include:
- Receiving guaranteed monthly pay
- Receiving early access to new streaming features and tools to help gaming creators grow their community
- Taking part in regular feedback sessions with Facebook Gaming’s product teams to help create the platform’s future
- Becoming an official Facebook Gaming Partner, with badges added to participants’ pages on Facebook Gaming
- Gaining access to a private Facebook group with members of the Facebook Gaming team
- Attending bi-monthly summits focused on mentorship and training and featuring established Black gaming creators who will provide encouragement and guidance
- Applying to onboard monetization features including Fan Subscriptions, Live Ads and Stars, as long as the participant meets Facebook’s integrity-based requirements for these products
Facebook’s Director of Global Gaming Creator Partnerships Luis Renato said in a statement, “We’re excited to reopen applications for the Black Gaming Creator Program’s second year and are eager to see the next wave of great gaming creators at Facebook Gaming. With many new partners in the first year, this program is proof of the growing excitement for entertaining, diverse and creative personalities and new communities within game streaming.”
A first-year participant, The Fierce Diva said the gaming space offered a unique way to give back to communities in a need.
“For the majority of my life, I struggled to find what I wanted to do. However, the central concept to my professional endeavors was assisting or advocating for communities in need,” the gamer said. “Through streaming, I found that I could do this at a broader scale and build a community for people to become better versions of themselves. Streaming on Facebook has given me an opportunity to engage with people and give back to a community in the gaming space.”