Kevin Durant Increases Role With Cryptocurrency Company Coinbase

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Like his outside shot, Brooklyn Nets star Kevin Durant‘s business portfolio has range for days.

Durant is extending his previous investment on Boardroom, a cryptocurrency exchange platform that he owns. He and partner Rich Kleiman’s Thirty Five Ventures have entered into a strategic marketing partnership and collaboration with Coinbase.

“Being an early investor in a company you’re excited about is always an amazing feeling,” Durant said in a written statement. “Being able to come back a few years later and create an even more in-depth partnership is rare, and we’re fortunate to be building further with Coinbase.”

With Coinbase, Durant will be a collaborator with content creation. Boardroom will become a media partner, and the Kevin Durant Charity Foundation (KDCF) will incorporate a philanthropic arm as well.

Thirty Five Ventures will work with Coinbase on several initiatives, including creating NFT drops to storytelling and content that is specific to the crypto realm. Durant and 35V “will assist in opening creativity and highlight Coinbase’s artist- and creator-first approach to the NFT marketplace,” according to a press release.

Durant and Thirty Five Ventures’ first interaction with Coinbase took place in 2016 when they participated in Coinbase’s 2017 Series D funding round that raised $100 million at a $1.6 billion valuation.

As part of Kevin Durant Charity Foundation (KDCF) and Coinbase’s partnership, the latter will encourage crypto education for young people, including career possibilities in the space. Coinbase will continue to increase its goal to engage with new customers about the benefits of crypto and NFTs, with a goal of getting 1 billion people into the crypto economy.