The advertising industry sold us the perfect woman – do we finally understand the price we paid?
For decades, marketing left women feeling they must live up to punishing ideals. Now, finally, some brands are offering a glimmer of hope
When Billie Eilish appeared on the cover of Vogue’s June edition sporting a corset and a magnificent set of platinum blond curls, staring into camera and daring anyone to object, it felt properly shocking. Many on social media berated her, vigorously and unforgivingly, for “selling out”. Eilish was unfazed. She is, she said, an adult. She has every right to dress as she prefers. And at that moment, she preferred a corset.
She was, in effect, claiming her womanhood, her adulthood, her right to present herself in any way that makes her feel good. She was growing up, not giving in.