Walmart and Roblox Are Teaming Up To Make Virtual E-commerce a Reality

As of today, Walmart is able to sell physical goods directly to users inside Roblox. Digiday adds: The introduction of real-life e-commerce could be a watershed moment for the company’s ambitions to become an all-encompassing destination for virtual life. Walmart’s Roblox e-commerce experience launches later today, with users inside the pre-existing Walmart Discovered able to have real-life items shipped directly to their doorsteps. Users entering the experience will be greeted with a new storefront showcasing virtual twins of select physical items sold at real-life Walmart stores.

After trying out the virtual items on their avatars, players will be able to load an e-commerce experience that takes the form of a browser window inside Roblox imitating the experience of shopping on Walmart’s website — essentially a virtual laptop set up inside Roblox to access Walmart.com. The commerce feature within Walmart Discovered will be gated specifically to users aged 13 or older in the United States only. “There is a traditional sort of checkout flow where you put your name, your address and your credit card information, and that’s all powered by a Walmart API that handles all of the information super securely — it’s very safe,” said Walmart director of brand experiences and strategic partnerships Justin Breton. “And once you hit checkout, you’ll get your confirmation email from Walmart. All of that is handled by us on the back end, the user will then get their item in the mail, but the virtual twin is granted immediately back on Roblox.”

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