The Countries Where The Most People Buy Organic

According to the Statista Market Insights, more than 15 percent of food sales in Denmark are of organic products, making the country the biggest market for organic food in relative terms.

As Statista’s Katharina Buchholz shows in the chart below, Austria, Luxembourg and Switzerland are the only other countries achieving a share above 10 percent, showing that in a global context, food marketed as organic is still a somewhat of a niche despite all the hype surrounding it.

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Taking into consideration only foods marketed as organic (and not those which are not sold as such, for example in countries with less formalized food markets), the global share of organic products in total food revenue was just 1.9 percent.

With Germany in rank 7, a strong preference for organic food in German-speaking countries is visible. Interestingly, Benelux and Scandinavian countries are not consistingly achieving rates above 5 percent. Statista analysts also took a look at the development of the market and concluded that it is only growing slowly in most places as price remains a (perceived) hurdle for many consumers.

Also taking into account country size, the United States still had the largest market for organic food out of any country despite a lower share of organic food at 7.2 percent of all food sales in 2023.

This is the equivalent of around $70 billion of the $975 billion U.S. food market (excluding out-of-home).

In comparison, all of Europe generated food revenues almost $2 trillion but lower organic uptake in Eastern and Southern Europe led to a share of 3.9 percent organic food sales overall – the equivalent to an organic food market only slightly bigger than that of the U.S. at $77.6 billion.