Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions
The CDP Institute just published its annual...
Unleashing the Power of Customer Data Platforms (CDPs) and AI: A Game-Changer for Modern Marketing
For some unknown reason, my last three presentations all started...
Will ChatGPT Destroy Martech?
Like everyone else, I’ve been pondering what generative AI means for martech, marketing, and the world in general. My crystal ball...
Let's Stop Confusing LEGO Blocks with Computer Software
Can we retire Lego blocks as an analogy for API connections? Apart from being a cliché that’s...