True Partnership
Skift Take: Eventgroove CEO Lance Trebesch believes in building great client relations through clear and fair pricing. He sees future events as sustainable,...
Hotels and Events: Negotiating The Best Terms
Skift Take: Don’t be fooled by generic concessions and terms offered by hotels. Having the right negotiating strategy...
OMEN Invites Fans to ‘Choose Fun’ with an RFID-powered Experience at Anime Expo
“We wanted to show up in a place where we’re uniquely differentiated,...
Gallery: Talking Business Growth and Culture at Agency Forum 2023
More than 100 experiential agency leaders gathered on Nov. 2 at City Winery in New...
Industria del Influencer Marketing y sus estrategias
La campaña que recientemente estuve observando fue a la influencer Marena Sofía con Puma Energy, la meta de...
The Key to Building Authentic Relations with Social Media Influencers
Social media platforms like Facebook, Instagram, and TikTok give brands an opportunity to play a...
“From Clicks to Chic: How Social Media Affects What We Pick”
In today’s world of likes, shares, and hashtags, social media isn’t just about connecting...